BOYNEXTDOOR's VCR at the 2024 MAMA Awards trended in a community forum, where netizens accused HYBE of heavily plagiarizing K-pop girl group tripleS LOVElution.
In a thread titled, "Yet Another Thing HYBE Copied Going Viral Overseas," on November 24, netizens compared the similarities between BOYNEXTDOOR's VCR at the 2024 MAMA Awards and tripleS LOVElution's music video for "Girls' 'Capitalism."
The author uploaded a collage comparing the two videos, specifically highlighting not only the VCR's font design, but its concept, delivery, and context.
"The fonts are similar already, but even the heart at the end too," the author stated.
OP added, "Originally, tripleS' song was a story by a woman for women, but they changed it for a man with heterosexual love. It became more of a hot topic overseas."
The author also noted that HYBE had a history of criticizing tripleS in its leaked internal document and that there were previous instances where ILLIT's content was similar with tripleS.
Translation: "Why is ILLIT plagiarizing tripleS?"
Here's how netizens reacted to the similarities:
- "It's way too identical. At this point, they're literally the male version of tripleS."
- "They must've been heavily impressed by Mad Money Love."
- "This 'big agency' is annoying me so much."
- "Using the same font is really bold. It's like when someone copies your work but doesn't even change your name from the document's header."
- "How can someone just bluntly copy someone's work? I could never."
