Blackberry Z10 Pricing Cut to $49.99 by Best Buy Chain, Z10 and Q10 Now FREE from T-Mobile; Verizon Wireless, Too. Is This a Good Move For Blackberry or the Beginning of the End?

Blackberry phones are being cut to the pricing bone, allowing new users to take advantage of these deep price cuts by the Best Buy chain of stores and by T-Mobile. 

These price cuts are either the beginning of a new round of customers into the Blackberry stable or the end of the line for the struggling smartphone company. 

You can now get a BlackBerry Z10 or Q10 for FREE on the magenta carrier. To receive free device, customers need to sign a 2-year service contract, with a monthly fee of about $ 25 per month.

According to the U.S. website Friday, Best Buy is now selling white- and black-colored BlackBerry Z10 smartphones for $49.99 under a two-year contract with carriers Verizon or AT&T.

The touchscreen models were priced for $199.99 when they first appeared in the U.S. market in March.

Analysts have generally considered sales of BlackBerry's new touchscreen smartphones underwhelming in the United States, though some have noted that most BlackBerry users seem to prefer keyboard devices like the BlackBerry Q10 model.
The Waterloo, Ont.-based smartphone maker has been trying to regain its footing in the technology industry against Apple's popular iPhone and numerous Android devices.

Deep discounts on the Z10 phones have been rare in Canada. Best Buy stores offered Canadian shoppers a one-day sale in May that gave away a Z10 for free under a contract with wireless carrier Rogers. The deal also gave customers a free $25 gift card.

The BlackBerry Z10 is listed at various Canadian retailers for $99.99 on a three-year contract.

The new Z10 and the Q10 smartphones have widely been seen as the savior for the struggling technology company, which recently reported disappointing results financial results that fell short of expectations and clobbered its shares.

Earlier this week, BlackBerry chief executive Thorsten Heins asked shareholders at its annual meeting for patience as the company works on becoming profitable again.

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