'Voice of Korea' Smooth Sailing at 2.3%

MNet ‘Voice of Korea’ aired February 10 was successful in providing a new attraction for the viewers by differentiating itself from other singing competition programs.

Following the same format as the original ‘The Voice’ in the US it has the blind audition’s where the judges only evaluate based on the participants vocal talent.

Blind audition which is the core integral part of the show ‘The Voice’ will have four judges evaluating a performance while they stand facing their back to them. Only those who pressed pass will get a chance to take a look at the contestant.

Since the evaluation begins without knowing the contestants gender, name, and age it opens up the playing field for everyone. Therefore the result was unexpected. On February 10 even a singer who made a debut in 2007 and other talented singer were eliminated.

It’s full of thrills since the coach should press the pass button while the contestants are still singing to survive. As the song progresses their hearts become impatient. Even the coach’s expression of thinking whether they should press or not press the button is different from judges who appear solemn in existing programs. As they can see other coaches push the button it makes their worry become even deeper.

The show real-time highest ratings came in at 3.8% according to AGB Nielsen, the average rating came in at 2.3% ranking first at concurrent cable TV programs.

Mnet ‘Voice of Korea’s first broadcast rating competition wasn’t only through TV but internet as well.

Breaking the bias that participants of a music survival program will have difficulty engraving their names to the general public, the contestants were able to draw a bigger attention than the notable judges themselves.

This is a first since ‘Super Star K.’ This is more extraordinary as Mnet ‘Voice of Korea’ achieved this milestone only after the first broadcast.

MNet 'Voice of Korea' will air every Friday at 11PM KST.

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