The "Noon new song release rule" is being broken... first by Busker Busker, and now by IU.

In the music industry, there has been a "Noon new song release rule" up until now. But that rule is being broken left and right. On September 25th, Busker Busker released their 2nd album at midnight, and now IU is released her songs on October 8th at midnight. Those who knew that a midnight release is more advantageous and still released their songs at noon are now raising their voices in complaint.

The music industry has agreed to release new songs at noon because midnight releases are very cumbersome. Right after a song is released, there are many errors, both big and small. To address these errors, many music site employees as well as agency employees have to be on hand, and so it had been decided that a noon release would be most appropriate to correct these issues. One music industry person stated, "There were a lot of times when we would have to work after midnight, so there was a lot of fatigue within the staff. That's how we came up with the collective decision to move song releases to noon."

Of course, this so-called rule has never been enforced, and not all singers have agreed to this rule, but it's a rule that has generally been well-followed by all involved in the industry. However, Busker Busker decided to have a midnight song release because they felt it would fit better with their autumn song. It would be unfair to attribute their album success solely to their midnight release, but it is true that their popularity has been very hot. Fans decided to listen to the entire album before they went to sleep. As a result, their whole album was in the line-up of the top 10 songs on 8 different music charts, setting multiple records. Not only that, once the songs were in the top 10, fans had an easier time simply clicking on the songs to listen to them. That's how Busker Busker was able to dominate and keep dominating the music charts for the long run.

To be honest, this kind of record is hard to achieve with a noon release. During noontime, many people are either at school or at work, and busy with everyday activities. Even if people would find the time to listen to the title song, they most likely wouldn't have the leisure of listening to an entire album. That's why when popular singers achieved the "Number 1 spot in just 1 hour," it was a big deal. Even the most popular singers would take about 3 to 4 hours to achieve an all-kill on music charts. There were many times when songs would slowly climb to the top spots, and singers would take pride just in finally reaching that number 1 spot with their songs.

It looks as though interest in midnight releases will start to grow again, and that the "Noon new song release rule" is in danger of being overthrown. If IU also succeeds in dominating the charts for the long run, then this rule will most definitely be quickly forgotten. One singer who is scheduled for a comeback soon said, "Although a midnight song release isn't a guarantee of an all-kill on charts, if IU sees a similar kind of success with her comeback, then there probably will be many changes to song release times in the future."