Apple is undeniably the top smartphone and tablet brand in the US, with huge profits coming in year on year. When it comes to Samsung vs. Apple, sales is probably the Cupertino company's biggest lead. However, that does not mean Samsung users aren't satisfied with their products. 

According to a survey by J.D. Power as reported by BGR, the customer satisfaction rate of Samsung tablet users are slightly higher than that of Apple's. This is certainly surprising, considering that Americans have been loyal to Apple for the past few years when it comes to high-end devices. 

J.D. Power indicated that the increase is due to the fact that the Korean manufacturer "is the only manufacturer to improve across all five factors since the previous reporting period".

In addition, Samsung reportedly "showed particularly strong improvement in the cost factor", which makes its devices more feasible to buy for most people. 

On the other hand, the survey shows that Apple is still in the lead in terms of performance and ease of use.