'Bethenny' beating out Queen Latifah but at what cost to Bethenny? Bethenny may be currently ruling the Queen but she is going against what she has always believed her talk show should be.

There's been a clear shift on 'Bethenny' from a lifestyle format to contraversial celebrity interviews with people like Omarosa and Farrah Abraham and the change could be the source for the boost.  Bethenny Frankel's ratings are up 33% after her talk show 'Bethenny' was previously tanking.  Bethenny remained at No. 14 for the week ending Oct. 27, but she saw a 33% increase in women 25-54, topping the #1 talk show, Queen Latifah, for the time being.  It's the first time  'Bethenny' is beating out the Queen in ratings demos but at what moral cost? 

Bethenny Frankel talk show ratings were previously not very good. 'Bethenny' was falling way behind in talk show ratings as Queen Latifah has scored 1/3 higher ratings than Betthenny. It seemed women would rather watch the Queen over a reality star.

So what's the reason behind her ratings boost? It could be her controversial guests such as Omarosa and Farrah Abraham. Omarosa certainly thinks that she is responsible for the ratings hike telling RadarOnline: "I never wanted to help Bethenny's ratings. I was a life preserver for her sinking ship!"

It's difficult to determine if the turnaround is sue to Omarosa's interview where she was extremely rude to Frankel, even calling the talk show host 'mediocre' and not letting her speak on her own set. Omarosa rudely tells Bethenny, "It's different for you and I. I am an African-American woman. You get to walk around and be mediocre and you still get rewarded with things. We have to be exceptional to get anything in this business." And then it got interesting!

The 'Bethenny' audiece booed Omarosa and started to defend the host. Bethenny said her guest was getting 'quite defensive' and kept running her mouth without letting anyone speak. Although Bethenny kept saying 'listen,' Omarosa would not shut her mouth. 

"I don't think you have a brand," Bethenny Frankel said.

"You make cupcakes, I worked in the White House," Omarosa snapped. To the talk show host. "Get a grip."

"I am a smart businesswoman who celebrates being smart and there is a brand in being smart," Omarosa said.

"Your brand is smart?" Frankel quipped. "That's in your business plan?" 

"We have a chance to turn this thing around," the Apprentice competitor said tring to makenice.

"No, we don't," Frankel said ending the feud. It was entertaining but it felt like it was bordering on mean.

Teen Mom Farrah Abraham previously went on 'Bethenny' and got grilled by the talk show host and her audience. The two mothers had very different ideas about how to raise their daughters making for another controversial interview.  

 Audience members were outraged at Abraham's poor parenting skills.  An audience member even said 'my head was going to pop off' at Farrah's opinions.

 Farrah has spoken out saying the talk show host was 'rude.' 

According to RadarOnline Farrah Abraham also says Bethenny Frankel was 'bent on making her look bad, even telling people to not buy her Farrah Abraham sex toy line.'

'Before going on the show, I was told that it would be a positive and inspirational talk for mothers and business women,' Farrah, 22, told Radar in an exclusive interview.

'But as soon as I met Bethenny, it turned into a judgmental zone. She did not like how I valued my daughter's opinion and care so much about her that I allow her to have her own voice.'

'She brought up very old misconstrued tabloid topics like my daughter's unibrow and had judgmental women who were in the audience act disrespectful towards me and twist my opinion - as a mother, I care about my daughter's hygiene - to suggest Sophia would not be beautiful, even if she had a unibrow. It was rude and I felt Bethenny siding with these women and their untrue statements. This was very rude as my life has moved on from all of this, plus, it made no sense at all being the first release of the sex toys are for men not women.'

'Perhaps her ex-husband Jason will be purchasing my sex toys... not women like Bethenny,' she added. Bethenny seems to be in a dark place in her life and it was shocking to see how against women she really is.'

She hopes the former Real Housewives Of New York star 'comes to better terms with herself so she can be a better mother.'

Bethenny recently tried to get her New York Housewives in the show in a desperate need to boost her rating, but the ladies refused.

A Bethenny Frankel insider reveals about the need to get her controversial ex Housewives cast mates on her show saying, "Bethenny is feeling pressure from network executives because ratings from her talk show have been less than stellar. Both ladies turned down the invitation to appear on the talk show. She didn't want to invite Jill and Alex to come on, but she really needs a ratings boost, and thought having them come on would generate a ton of publicity. Bethenny was stunned that they both said no, she really thought they would agree to come on the show. Bethenny's bosses suggested she call Jill and Alex personally, but she absolutely refused." 

What do you think is the reason for Bethenny's increase in ratings?