Black Friday Deals 2013 Of Walmart To Be Released A Week Earlier; ‘Black Friday Is Our Super Bowl And We Plan To Win,’ Declares Marketing Officer

As opposed to its usual schedule, Walmart will be releasing its 2013 Black Friday Deals a week earlier than the rest of the retailers. Starting November 22 at exactly 8 in the morning, Walmart will be releasing the first batch of toys and electronics that will hit rock-bottom prices.

"Black Friday is our Super Bowl, and we plan to win," says US Walmart's Chief Merchandising and Marketing Officer for Duncan Mac Naughton. Walmart decided to join the competition after Sears and Kmart announced that they would be offering their Black Friday deals to their rewards club customers a week earlier.

As for toys, Walmart guarantees that they will be able to match the Black Friday offers of Best Buy, Toys R' Us, and Target. Furthermore, consumers can take advantage of the Christmas Ad Match program. If consumers can find lower prices of products in an actual competitor's store, all they have to do is send an e-mail to christmasadmatch@walmart.com. They will then receive the price difference in the form of a gift card. The program applies to products purchased from November 1 to December 24 except Thanksgiving Day and Black Friday itself.

Some of the toy deals which will be included in the store's pre-Black Friday sale event include:

-          Monopoly Board Game - $5 from $7.77

-          Little Tikes Cozy Coupe - $34.99 from $49.87

-          Leap Pad 2 - $39.99 from $70

-          Nerf Rebelle Crossbow - $11.99 from $19.88


 Mac Naughton further assures clients that they will be able to get the most competitive deals this coming Black Friday: "With six fewer days from Thanksgiving to Christmas, the retail environment is more competitive than ever. Every opportunity to get a great deal - whether this weekend, on Thanksgiving Day or Black Friday weekend - matters for our customers. When it comes to price, we're going to deliver for them."

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