Group 2NE1 has been selected to speak about K-Pop in front of international advertising and communication professionals.

YG Entertainment revealed today, 2NE1 has been selected as a co-speaker with Cheil Communications at a seminar titled ‘Korean Wave Through Digital Wave’ at the Cannes International Advertising Festival. The seminar is to take place on June 18 and is to be attended by more than 9,000 people from 90 countries.

2NE1 has been selected as one of the seminar speakers for their unique, distinctive music and fashion leaders of the hallyu wave as well as YG Entertainment is one of the agencies that are actively using digital media. They will explore the current phenomenon and discuss global contents strategy, mixture of digital, social and cultural.

2NE1 has been continuously communication with international fans through Facebook, me2day, and Twitter using SNS services. The result was being selected as MTV Iggy’s Best New Band and gathered viewership as many as 2.8 billion on YouTube proving their love from international fans.

2NE1 shared, “This will be the first time to stand in front of people as speakers and not performers. We will do our best to promote K-Pop and explain the reason why many people should focus on K-Pop around the world.”

The current chairman and one of the officers in Cannes International Advertising Festival, Terry Savage said, “Every year, many people take interest in Cheil Communications’ seminar, which focuses mainly on digital advertising. This year they will be discussing the recent boom in the digital hallyu content marketing.”

The Cannes International Advertising Festival began in 1953 is a global event gathering those in advertising and communications field. The festival is hold about 50 seminars for 7 days from June 17 to 23.

Last year seminars compromised a mixture of established advertising agencies of Ogilvy, Saatchi & Saatchi, R/GA, Grey, Leo Burnett and global brands of Coca Cola, Ford, Time Warner and tech companies Google, Adobe, Facebook, Yahoo, and Microsoft. And lastly a splattering of writers, musicians, film stars, academics and creative.

The 58th annual Cannes Lions International Festival of Creativity concluded with the Film, Film Craft, Creative Effectiveness and Titanium and Integrated Lions Awards Ceremony.