Psy's music is being referred to as a "viral movement" that is spreading globally in the speed of light.
The task that TVXQ has in front of them is to come back to the audience, with a new outlook and music.
On August 18, the "SMTOWN Live World Tour III in Seoul" kicked off at the Seoul Olympic Gymnasium.
SM Entertainment showed its capacity as the leader of the K-Pop wave.
K-Pop idol group 2NE1 performed in front of 7,000 American fans during their first ever exclusive concert in the United States.
Yesterday afternoon, a new nation that was never on the map before was newly created at the Seoul Olympic Gymnasium.
The viewing count for Psy's "Gangnam Style" music video is on the verge of reaching 40 million views already.
"The moment SM Entertainment goes beyond the Republic of Korea to take over the rest of the World."
Rock band KOXX will perform on Japan's Summer Sonic Festival 2012.
Yesterday afternoon, fans from 30 different nations gathered together at the Seoul Olympic Gymnasium to watch their favorite SM celebrities perform at the "SMTOWN Live World Tour III in Seoul."
Group SISTA appears on MBC Music Hybrid Chart-Show "All The K-POP" to enumerate and rank each member's incomes, physical fitness, and etc.
Six member boy group VIXX came back with the new song, "Rock Ur Body."