Girls' Generation is now officially the new endorsement models for Casio's "Baby-G" watch collection.

Casio announced on July 11 that Girls' Generation was chosen to represent the bright, colorful, and feminine line of the "Baby-G" watches.

Girls' Generation will not only be featured as models for the brand in South Korea, but also in China, Hong Kong, Macao, Taiwan, Vietnam, Thailand, Indonesia, Malaysia, Philippines, Singapore, and Australia.

A Casio representative stated, "Since K-Pop is creating waves worldwide and Girls' Generation are at the center of that influence, we expect that having Girls' Generation as models will increase the value of our brand and sales across Asia."

To celebrate the girls as the new endorsement models, Casio will be holding a 10% discount on all Baby-G watches in all Casio retail stores nationwide from the 20th of this month to August 5th.