BTS Surpasses 1.1 Billion Views on YouTube With "DNA" Music Video
Having already broken that many records with "DNA" alone, BTS has done it again as the music video of "DNA" has surpassed 1.1 billion views on Youtube as of October 5, 2020.
We heartily congratulate BTS for this feat!
CHECK OUT THE "DNA" MUSIC VIDEO BELOW!
In September 2017, BTS released the first part of the series, their fifth EP, "Love Yourself: Her." The EP was supported by two singles: the lead single "DNA" and a Steve Aoki remix of their song "Mic Drop." The song "Mic Drop" later dropped a remix with one of BTS' favourite artists Desiigner. In the narrative sequence of the Bangtan Universe, the EP represented the "承," or "development" of the series and is considered by RM as well as critics to be one of the major turning points in BTS' career.
Within the larger narrative, Love Yourself: Her described the joy and happiness of falling in love with someone selflessly. Sonically, the EP served as "a dual exploration of the group's electro-pop and hip-hop leanings," with the first half consisting of "dance tracks that emphasise the group's vocals". In contrast, in the second half "the act's hip-hop side arrives in earnest...delivering powerful rap performances."
Commercially, BTS continued to hit new career heights with the Love Yourself: Her EP, debuting at number seven on the Billboard 200 with 31,000 album-equivalent units. In Korea, the EP sold over 1.2 million copies on the Gaon Album Chart in its first month, achieving the highest monthly album sales in the chart's history and the highest on any Korean chart in 16 years, second to g.o.d's Chapter 4 album in 2001.
The single "DNA" was released simultaneously with the EP and debuted at number two in Korea. Its music video broke the previous record for most-viewed K-pop group music video within the first 24 hours with more than 20 million views on YouTube. "DNA" also became the group's first entry on the Billboard Hot 100 at number 85, making BTS the first K-pop boy band to do so and the second Korean act with a Korean-language song. The following week, "DNA" rose to number 67 and became the highest-charting song on the Billboard Hot 100 for a K-pop group, beating Wonder Girls' previous record at number 76.
The following single "Mic Drop (Remix)" peaked at number 28 on the Billboard Hot 100, becoming the first top 40 entry for a K-pop group on the chart. Both "Mic Drop Remix" and "DNA" were later certified Gold by the Recording Industry Association of America (RIAA) making BTS the first and only Korean artist to receive two certifications. "Mic Drop" went on to receive Platinum certification in November 2018, making BTS the first Korean group with a Platinum-certified single in the United States.
In December 2017, "DNA" and "Mic Drop" were released as a triple-A side single in Japan with the new song "Crystal Snow", which topped the Oricon Chart and became the highest-selling single from a K-pop artist within a week. The single sold more than 380,000 copies by the end of the year, and BTS became the only foreign artist to have a single certified double platinum by the RIAJ that year.
