RIIZE, the burgeoning K-pop sensation, found themselves at the center of controversy as they teased fans with a sneak peek of their upcoming album through an AI-generated visualizer accompanying their new song "Impossible."

On April 24 (KST), RIIZE's X account shared a captivating visualizer on social media, sparking excitement among fans eager for a glimpse into the group's latest artistic endeavor.

AI in the Spotlight: Netizens React to RIIZE's Creative Approach

However, the excitement quickly turned to outrage as netizens discovered that the mesmerizing visuals were not the product of human creativity but rather the work of artificial intelligence.

The revelation stirred significant debate within the K-pop community, with fans and critics alike raising concerns over the ethical implications of using AI in the creative process.

In response to the backlash, SM Entertainment, RIIZE's agency, took to social media to acknowledge the AI involvement in a tweet, stating, "RIIZE 라이즈 'Impossible' AI-Generated Visualizer."

Despite the acknowledgment, fans remained discontented, criticizing the company for choosing AI over supporting real artists and creative talents.

HERE ARE SOME OF THE NETIZENS' CRITICISMS:

What are you thinking? 

super disappointed .. 

its the way this isnt that hard to do without ai. 

delete please. and let get Support RII7E they are so talented , shining better than Ai generated 

I'm BRIIZE but I really hate this. SM, you're quite disappointing me. You have a really talented designer (like the one that do for many album of Red velvet) why use an AI-generated to do something that not even close to the word beautiful. 

READ MORE: RIIZE Wonbin Stalked & Harassed by Fan During Event in Japan

Challenges and Opportunities: The Role of AI in K-pop

The controversy surrounding RIIZE's AI-generated promotion highlights broader concerns within the K-pop industry regarding the increasing reliance on technology in artistic endeavors.

While AI presents opportunities for innovation, its indiscriminate use risks undermining the craftsmanship and authenticity that fans value in their favorite artists' work.

Moving Forward: Addressing Ethical Concerns and Ensuring Transparency

As netizens continue to express disappointment and frustration, RIIZE and SM Entertainment face mounting pressure to address the ethical implications of their promotional strategies and ensure greater transparency in their creative processes.

ALSO READ: RIIZE's Single 'Impossible' Takes Over iTunes Charts Worldwide - And BRIIZEs Couldn't Be Prouder

KpopStarz owns this article. 

Written by Cassidy Jones