Netizens were taken aback as videos of K-pop groups ILLIT and LE SSERAFIM collaborating with Zico on TikTok were inundated with malicious hate comments.

The relentless negativity overshadowed the positive engagement expected from such collaborations.

Connection to ADOR Min Hee Jin's Feud with HYBE

The surge of hate comments has sparked speculations about a potential link to the ongoing feud between ADOR Min Hee Jin and HYBE Entertainment.

This connection has raised concerns about how conflicts in the industry can spill over onto artists and impact their online presence.

Zico with ILLIThttps://t.co/HgofJJ1rzn

— jeanelyn estaura (@EstauraJeanely8) May 2, 2024

ZICO with LE SSERAFIMhttps://t.co/ESZODJHQZt

— jeanelyn estaura (@EstauraJeanely8) May 2, 2024

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Netizens' Reactions to Online Hate Amidst K-pop Drama

In response to the barrage of negative comments, netizens have voiced their dismay over the toxic culture prevalent in online communities.

Everyone is worried about nj in the midst of this conflict, but they forget that not only nj are involved here. Bts, illit and lesserafim are the directly affected victims. Public opinion is worsening, medias are picking on them, rude and harsh comments are pouring in

— Hyewonizuhayo ~ (@gwangsoonnie) May 2, 2024

Many have pointed out that ILLIT and LE SSERAFIM seem to bear the brunt of the hate, especially in light of their mention during the initial reports of the ADOR-HYBE conflict.

Meanwhile, Zico recently discussed collaborating with BLACKPINK's Jennie on KBS Cool FM's "Park Myung Soo Radio Show." He revealed that their friendship facilitated a comfortable atmosphere for collaboration.

When Zico presented the song to Jennie, she provided enthusiastic feedback and constructive suggestions, demonstrating her maturity and professionalism. Zico praised Jennie's musical sensibility and ability to contribute creatively to the project, emphasizing that she was not reliant on direction but offered her own ideas confidently.

Despite being selective about collaborations, Zico expressed a keen interest in working with Jennie personally rather than through their respective companies, highlighting their mutual commitment to achieving the best results.

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Written by Cassidy Jones.