There are many corporate companies that have recently hired idols as endorsement models. With K-Pop making its way all over the world, idol groups have become the hot keyword of the entertainment industry. The continuous exposure of the idol groups through various entertainment shows, dramas have made the advertisement industry to take notice of the idol groups.

It has become a trend among company brands to effectively use the potential of idol groups through CM songs or theme songs for CFs and endorsements sung by them to land in music charts and gain an explosive response from consumers. Big Bang, Girls’ Generation, JYJ, KARA, 2PM, T-ARA and more of popular idol groups have experience of hit CM songs.

The most powerful idol group that sung CM Songs is Big Bang. The group has recorded 3 hit theme songs such as ‘Stylish’ for sports brand ‘Fila,’ ‘So Fresh So Cool’ for ‘Hite Beer,’ and ‘Lollipop’ for ‘LG Cyon.’

Big Bang is called ‘king of CM songs’ and most recent CM song performed is the soft drink ‘Sunny 10 Sparkling Aide.’ Sunny 10 have last year appealed T.O.P and G-Dragon to the younger generation remaking the CM song to a sensational beat. This year along with the groups return members Daesung, Seungri and Taeyang is to join the commercial involving all members of Big Bang to work as ‘Sunny 10 Sparkling Aide’ models.

Even After School that boasts good looks and fancy performances have also joined CM song line of idols. After School recently was selected as models for Japan’s global hand bag brand Samantha Thavasa. Samantha Thavasa has generally chosen famous celebrities including Nicky Hilton and Taylor Momsen and caused a stir when After School was chosen as models. The commercial featured After School’s first Japanese album song ‘Just In Time.’

Beastly idols 2PM cannot be left out from CM song line up. Having gained popularity for Coca Cola’s mini coke CM song ‘Open Happiness’ the group has this time again sang the CM song for their latest endorsement with Mr. Pizza. Also a casual clothing brand ‘Union Bay’ selected KARA’s Jiyoung, Seungyeon and actor Lee Min Ki to create a new CM song as well. These idol groups CM songs are becoming an effective way to market the brand products.

The advertising industry will most likely continuously select idol groups as endorsement models for the time being as they are matching the image of companies that wish to expand globally with K-Pop recent popularity soaring out to the world. Also it’s anticipated for the CM songs that is sung by idol groups to enjoy the same popularity as much as a regular album does.