A new YouTube channel called "Jash" launched Sunday at SXSW, staring Michael Cera and Sarah Silverman.

The channel also features cutting edge musician and comedian Reggie Watts and co-creators of the Adult Swim television probram. "Tim and Eric Awesome Show, Great Job!"  Tim Heidecker and Eric Wareheim.

The Google-sponsored web channel features collections of comedy featuring all five of these stars.

When asked what Jash stood for by the Hollywood Reporter, Sarah Silverman said Josh was already taken.

"We each have pages within Jash and we each can curate those pages," Silverman told the Hollywood Reporter. "This is what we think is funny. It may not be your cup of tea, but there's no testing involved, there's no second-guessing of what a 14-year-old boy would like. It's just a place to do stuff and fail or not fail."

The channel was launched at SXSW a yearly festival featuring music, film and interactive conferences in Austin, TX.

Originally rising to fame as a standup comedian, Siverman starred in three seasons of "The Sarah Silverman Program" for Comedy Central and was seen more recently on FX's "Louie."

Michael Cera stared in such films as "Superbad," "Juno" and "Year One." He also was a part of the beloved televsion show "Arrested Development" and its relaunch.

Jimmy Kimmel Live! co-executive producer Douglas De Luca and Daniel Kellison, a former Kimmel executive producer and creator of shows like "Crank Yankers" and "The Man Show" will be involved in the production of Jash. The Hollywood Reporter said the pair see great potential in Jash as a comedy incubator, and predict future crossovers with Kimmel's ABC talker.

 Wareheim promises to the Hollywood Reporter what Jash visitors can expect is a "bullshit-free experience."

"Quality over quantity," added Cera.