Girls' Generation's Taeyeon and the members of EXO have all renewed their exclusive modeling contracts with cosmetic brand Nature Republic.
On November 4, it was announced that EXO and Taeyeon's will continue their work with Nature Republic. The SM Entertainment artists have been modeling for Nature Republic both domestically and globally since 2013.
As such, they have become very recognizable in association with the brand and its cosmetics. Nature Republic's brand promotes models with healthy and clean images, and EXO and Taeyeon both fit their standard perfectly. Plus, because they are popular domestically in Korea and abroad they help spread Korean beauty products to fans all over.
"EXO and Taeyeon have that naturalist concepts that best suit our brand," Nature Republic shared with Joy News 24. "Also, because they are both global stars with large fan bases they help actively promote K-Beauty and what differentiates it. With them we expect to emerge as a global brand."
Additionally, it was revealed that Nature Republic plans to execute a series of customer appreciation marketing activities and events. These include a multitude of new products, a new set of advertisements, and the start of flagship products and stores. These all aim to target a younger market as well as increase their approachability as a brand.
As EXO and Taeyeon have been featured in a number of products many are excited to see where their new contract will take them!
