Skincare brand MEDIHEAL recently chose Hallyu actor Hyun Bin as the face of the new Fall/Winter 2015 mask pack line. Now, miss A's Fei (Wang Feifei) has been chosen as a second global model, because of her international appeal and great popularity within the Chinese market.
According to the brand, MEDIHEAL's premium mask pack professional brand has gained popularity overseas and sales exceeded over 300 million units in August alone. In particular, Chinese consumers have accounted for nearly one in three of the sales and they are fans of over 25 duty-free shops that provided the product.
Fei has promoted in China with her band miss A and the group even released a Chinese version of their debut album A Class. She's also been highly active in variety shows such as Fists of Shaolin Temple and Gourmet Road. The brand representative believes she will bring "awareness and favorably" because of her charming personality.
The campaign slogan is "MEDIHEAL Cares!" and one of the new products is the N.M.F Aquaring Ampoule Mask. The mask moisturizes skin, to prevent dryness, while tightening pores. The product can be yours HERE and can be seen below.
Fei and Hyun Bin also starred in a dramatic commercial for the mask, that takes place in a desert. Check out the video below!
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