Gigi Hadid, Joe Jonas's girlfriend as well as Taylor Swift and Kendall Jenner's best friend and honorary 'Keeping Up With The Kardashians' sexpot, will join Joan Smalls and Lily Aldridge as the New Faces of the Spring 2016 Campaign for Stuart Weitzman. Gigi Hadid is nearly nude in the shoot.
With a spotlight on the Nearly Nude, Gigi Hadid, Joan Smalls and Lily Aldridge wear nothing but their Stuart Weitzmans. The campaign is photographed true to its name with Weitzman's new block-heel version of his iconic Nudist sandal.
Stuart Weitzman announced the debut of Gigi Hadid, Joan Smalls and Lily Aldridge as the new faces of the brand's Spring 2016 advertising campaign.
The supermodel trio was chosen as the new faces of the brand because of their social relevance and fashion-forward trendsetter statuses.
The quintessential girls-next-door, Gigi, Joan and Lily personify the confidence, empowerment, beauty and ease of women wearing Stuart Weitzman shoes.
Gigi's songwriter and record-producer stepfather, David Foster was once married to Caitlyn Jenner's ex-wife Linda Thompson, which makes Hadid an honorary Kardashian.
Hadid's mother, Yolanda Hadid Foster, stars on The Real Housewives of Beverly Hills. The 20-year-old daughter of "Real Housewives of Beverly Hills" star model, opened up about growing up in a modeling family and posing naked for ads.
"I've never been scared of being naked in pictures,"Hadid told W Magazine. "But I wouldn't do naked for naked's sake. With Tom, it was an easy decision. When you think of scent, you don't think of clothes. In the beginning, I thought Tom would not want to know my name. But he made a space for me in the high-fashion world. When Tom liked me, other jobs followed."
W magazine branded Hadid its new "Post It Girl" because of her social media following.
The fact that the girls are friends made them the ideal casting choice for the campaign, as Stuart Weitzman has always been a common thread in bringing girlfriends together, from shoe shopping to shoe sharing to shoe closet envy.
The campaign was shot by renowned fashion photographer Mario Testino, the stunning black-and-white images embrace a distinctively minimalist aesthetic while manifesting the intimate relationship between a woman and her shoes.
"Sexy" means being comfortable and confident in your own skin In the world of Stuart Weitzman. The campaign captures this essence in a relaxed, effortless and chic way, while showcasing the new season's essential silhouettes.
The international advertising campaign will launch in the United States, Italy, France, England, Dubai, Germany, Spain and Asia. Outdoor advertising (billboards and kiosks) will run in Los Angeles, New York, Milan, Paris and Hong Kong.
A behind-the-scenes video and additional creative content will be featured on www.stuartweitzman.com and in Stuart Weitzman boutiques worldwide.
Stuart Weitzman is a little obsessed with shoes. The brand is also sold through licensed international stores and international shop-in-shops, fine retailers and specialty stores and e-commerce sites in the United States, Canada, Europe and Hong Kong. Stuart Weitzman footwear and accessories are sold in more than 70 countries.
A luxury brand built upon the idea of creating a beautifully-constructed shoe, Stuart Weitzman's main objective has always been to merge fashion and function. The award-winning styles created by founder and designer Stuart Weitzman are engineered to feel as good as they look, and to look as good as they feel.
