OK Go zero gravity video for the song "Upside Down & Inside Out" is going where only four men have gone before. The Los Angeles pop-band are masters of the viral music video
OK Go's "Upside Down & Inside Out" is the opening track from OK Go's 2014 album Hungry Ghosts. The floating entities fling laptops and balloons full of paint in zero gravity in an S7 Airlines plane.
OK Go's YouTube page points viewers back to their Facebook page.
"With each video, we're trying to find a new creative challenge for ourselves, and the launches feel the same way," singer Damin Kulash recently told Ad Week.
"The stars aligned with Facebook this time, and we were excited to try something new. A decade ago, we fell into a great thing, making our own videos-we found both a new creative outlet and new connection direct to our fans, but it was only possible because we were willing to experiment with new ways of reaching people."
OK Go is composed of Damian Kulash (lead vocals, guitar), Tim Nordwind (bass guitar and vocals), Dan Konopka (drums and percussion) and Andy Ross (guitar, keyboards and vocals), who joined in 2005.
OK Go started going viral with their the coordinated treadmill dance to "Here It Goes Again" back in 2009.
OK Go "formed as a quartet in Chicago in 1998 and relocated to Los Angeles three years later," reads their Facebook page.
"OK Go (Damian Kulash, Tim Nordwind, Dan Konopka, Andy Ross) have spent their career in a steady state of transformation. The four songs of the all-new Upside Out EP represent the first preview of Hungry Ghosts, due out in the fall on the band's own Paracadute. This is the band's fourth full-length and the newest addition to a curriculum vitae filled with experimentation in a variety of mediums."
"Continuing a career that includes viral videos, New York Times op-eds, a major label split and the establishment of a DIY trans-media mini-empire, collaborations with pioneering dance companies and tech giants, animators and Muppets, OK Go continue to fearlessly dream and build new worlds in a time when creative boundaries have all but dissolved."
