There's a lot going on in Korean makeup right now. The country has been at the forefront of skincare for ages now, but makeup had always been a little behind. Until now. Korean brands like Moonshot and Clio are breaking into the market with edgy shades, irresistible packaging, and long-lasting formulas and are quickly winning the hearts of beauty addicts worldwide.
Eyeshadows are a natural fit for Korean beauty to shine. K-pop idols have always started trends with the color around their eyes, whether it's the reddish hues made popular a few years ago, or the rainbow lids with which bands like 2NE1 are always experimenting.
Here are some of the best products to launch your own eye shadow revolution:
Etude House Proof 10 Eye Primer
First things first: prime your eyes before putting on shadow. This is one of those steps that a lot of people skip, but it makes all the difference. It helps shadow go on more even and vibrant and makes it last all night. It might even turn one of those 'meh' shadows that you have stuffed in your drawer into an A+. This one from Etude House is a constant favorite thanks to its lasting power, easy of use on all skin types, and price point.
This eyeshadow from YG's new beauty brand is quickly becoming one of Korea's hottest eye products. The shadow really does feel like a jelly at first, but it dries super pigmented and vibrant on the lid. Like many of the products from Moonshot, come in funky, edgy colors. A little bit goes a long way, and some of the more natural colors can also double as highlighters, so you also get a lot of bang for your buck with this one.
3CE Triple Shadow
3 Concept Eyes lives up to its name here - its triple shadow has three colors in one eye shadow pot. It comes in a few different color combos, each one meant to be either blended to the perfect shade for your complexion or layered to create the perfect smoky eye. It's a great product especially for people who want to do makeup on the go, because you just need the one small container for a dreamy eye.
This is part of Clio's super popular eye makeup line. Like the gelpresso liners, these shadow sticks are loved for several reasons: the sassy colors, super pigmented color, ease of use, and especially the versatility. You can use one of these to coat the eye, all of them to make a rainbow lid, or a little something in between for a sensual wink.
Too Cool for School Dinoplatz Eyeshadow on Flatiron
You can't talk about Too Cool for School without mentioning the packaging, which is a favorite among global makeup consumers. But the product underneath is pretty good, too. The bronze shade is a favorite, but beware that all three of these aren't quite as dark as they may look in online sales. A lot of makeup fiends love these as an extra luscious base or as a light look for a natural day.
Can't decide what look you want to rock? Don't worry, just carry this one-stop eyeshadow shop with you at all times. The formula allows the shadow to go on deep without feeling too heavy, and with these six shades you can rock everything from a cool natural lid to a rich smoky eye.
