BT21, a character created by the group BTS, is loved in Japan.
On October 17, the 100th flagship store of character brand line Friends opened in Harajuku, Japan.
In Harajuku, BT21's character BT21 was sold as part of 'Friends Creators', a new IP development project for LineFriends. More than 6,000 people lined up in front of their stores before the opening of the store, and more than 15,000 people visited the store on the 17th.
