BTS' "ON" MV premiere broke records as they gained the highest views on Youtube ever. On the eve of February 28, KST, BTS' "ON" MV was released and a massive 1.5 million viewers altogether witnessed its debut.
The Head of Culture and Trends of Youtube, Kevin Alloca, revealed on his Twitter account that BTS' "ON" MV premiere set a new record as they have reached more than 500,000 online viewers on the said moment.
He said: "Confirmed: This officially set the new record for peak viewers on a YT premiere, besting the previous record by more than 500,000 viewers."
He also quoted earlier: "Crazy: 1.5M+ people were just watching the YT premiere of the new @BTS_twt music video."
This overwhelming record set by the BTS K-Pop group is proof that K-Pop music is ruling internationally. Fans took to social media with the hashtag #BTSOnMV to express their happiness over the success of their favorite Korean K-Pop idols. It became a trending tweet as well.
BTS "ON" MV Concept
In their video, BTS members have surely evolved themselves from sweet and charming young gentlemen to mature guys who have more to offer than simply exhibiting their upbeat dance move. They have successfully engaged their viewers to its cinematic effects that will lead to a story more than a song.
BTS "ON" MV is a complete package in terms of concept. The setting in the open wilderness where the ARMYs engaged with the animals, natures, the people of different races and a blindfolded girl who has to lead them to the walls to open.
Not just that, BTS "ON" did not fail to showcase their dance moves without deviating the concept of overcoming the story. It served as a climax of the plot of the video where the boys have become fiercer.
It symbolizes the journey that the K-Pop group had been through all the years since their debut and it seems like each K-Pop member has reflected their emotions on it.
BTS "ON" MV success is not reaped overnight. Since their formation in 2010, Big Hit Entertainment has strategically guided them to where they are now at the moment. Overcoming international stardom means working hard. They have fought the worst scandals and continued to amaze fans all throughout.
This is not the first time that BTS dominated Youtube as they have recently gained more than 500,000 views on their "DOPE" MV as their 7th track to reach such number. Artists like PSY and BLACKPINK made the same records too.
BTS "ON" is under "Map of the Soul: 7" album released on February 21, 2020. As to date, the record-breaking BTS "ON" MV has reached more than 50 million views since its launching. And it is expected that this number will double in the coming days. BTS have expressed their joy over this exemplary success.
