Big Hit Entertainment Launches "Learn Korean with BTS"

Korean with BTS
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Big Hit Entertainment released the Korean education content "Learn Korean with BTS" for K-Pop fans around the world. The agency unveiled the first video through the communication platform Weverse on March 24.

"Learn Korean with BTS'" is a short-form content designed to make learning Korean easy and fun for global fans who have difficulty enjoying BTS's music and related content due to language barrier.

BTS' self-produced real variety entertainment "Run BTS!," "BANGTAN BOMB" showing the unrevealed behind the scenes, "BTS Episode," among others reconstructed the existing fan contents to listen to the expressions frequently used by members It is designed to learn Korean naturally.

Each video is composed to learn a variety of Korean culture with simple Korean grammar and expressions, and is scheduled to air a total of 30 times in about 3 minutes per session. Starting with three episodes that was at 2:00 PM on the 24th, one episode will be released on Weverse every Monday at 9:00 PM, and any Weverse user can watch for free.

"Learn Korean with BTS," the first Korean language education content to be introduced by Big Hit, is an easy way for Korean education at Hankuk University of Foreign Studies (HUFS) and Professor Heo Young and researchers at KOLCI to participate in curriculum development and supervision. It was developed to learn in a systematic manner.

Big Hit also plans to introduce more educational contents in the future so that global fans can study Korean easily and fun, and plans to expand and apply it to various artists of the Big Hit multi-label in the future.

The agency stated, "Recently, the popularity of Korean cultural content including K-pop has greatly increased the demand to learn Korean, so we planned Korean education content to improve access to K-pop content. We hope that through learning Korean, global fans will be able to more deeply sympathize with the artist's music and enjoy a variety of content."

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Big Hit Entertainment
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