Korea's "It Girl" is back at it again! Red Velvet's Joy proves to be a top tier celebrity with her back-to-back cosmetic brand CVs, namely Aveda Korea and ESPOIR, to name a few. Joy's flexible and adaptive capabilities are what make cosmetic brands love her!
The K-pop idol embodied a sexy and chic image to fit Espoir's concept with their new Be Silk foundation and cushion Pro Tailor Collection while showing off her bright and healthy image for Aveda's Nutriplenish Hair Care Line. She is genuinely one of the best professional brand ambassadors! You can achieve a balance of both looks by using the following products she endorses!
Aveda Nutriplenish Deep Moisture Shampoo & Conditioner
Joy's long brunette hair looked magnificently healthy and shiny in the pictures that Aveda posted. Taking a closer look at it, she was holding a bottle of Aveda's Nutriplenish Deep Moisture Shampoo. According to the product's description, it cleanses and replenishes dry hair with nutrient-powered hydration. Using Aveda's matching Nutriplenish Deep Moisture Conditioner will give a better result as it also contains a combination of plant butter and oils.
Aveda Nutriplenish Leave-In Conditioner
Fond of styling your hair but saddened of all the damage and dryness it has caused? Aveda has got an eco-friendly and vegan solution for you! Aveda's new line of Nutriplenish Leave-In Conditioner is the perfect lightweight product you can spray and use for your daily styling activities. It hydrates and protects hair strands from thermal styling up to 450° F as well as UV protection to prevent dryness.
Aveda Nutriplenish Multi-Use Hair Oil
If you have heavily damaged hair due to various and multiple hair procedures you've done to your poor scalp, don't worry. Even Joy's hair has gone through all of that and has returned to its natural healthy shine. Her secret weapon is the Nutriplenish Multi-Use Hair Oil! The concentrated blend of the formula is made of five power oils that deliver nutrients and hydration for all hair types, giving your hair that natural shine it once had.
Espoir Pro Tailor Foundation Be Silk
Joy's skin looked especially silky smooth and poreless with Espoir's newest foundation product! Be Silk Foundation is part of the brand's Pro Tailor Collection. The formula has been reinvented and intensified into a skincare product rather than a makeup base. The skincare function acts as an adhesive to the skin, which results in silky texture without creasing or caking for 24-hours- just like that of Kpop idols!
Espoir Pro Tailor Foundation Be Glow
Of course, would you have glass skin if you don't have that bright glow to your skin? Espoir's classic Pro Tailor Foundation product that Joy also endorsed and uses is the Be Glow Foundation. Idols have busy schedules and sleepless nights when they are out and about promoting their new albums, and it bothers when you don't catch them slipping! Achieve the same radiant glow all-day using Pro Tailor Be Glow, which gives you a beautiful bright glow at the start of the day and a natural dewy finish at the end of it.
