On June 22nd, the South Korean sensational group BLACKPINK is returning to the spotlight with the launch of the group’s first-ever collectible and toy line. In partnership with one of the leading toy companies worldwide, Jazwares, the BLACKPINK collection features products that are perfect for die-hard BLINKS, casual fans, and those looking to discover the girl group for the first time.
First seen at the New York Toy Fair in February, the special line offers an inside look into BLACKPINK, as the products were inspired by the group members’ individual personalities, fashion, beauty, and talent with the goal of bringing their most iconic music video moments to life.
Designed to capture BLACKPINK’s captivating, and empowering songs, plus fashion, the debut collection includes:
3" Mystery Pop Stars Assortment ($4.99):
Each Mystery Pop Star includes a mini 3" collectible doll that comes packaged in a microphone-shaped case, which can also be used for storage, to offer a surprise unboxing for the recipient. With 12 different styles for fans to collect, the individual Pop Stars include one mystery doll dressed in iconic looks, that can be mixed and matched across the line, from BLACKPINK's most popular music videos.
3" Mystery Superstars Assortment ($9.99):
The Superstars Assortment offers a more elevated unboxing experience than the Mystery Pop Stars, featuring a mini 3" doll in a heart-shaped case, as well as surprise items including 3 mix & match fashion accessories for the doll, a beaded bracelet with an iconic charm for the owner, and confetti. The 4 different collectible styles available feature iconic looks from BLACKPINK's top singles, "Kill This Love," "DDU-DU DDU-DU," "WHISTLE," and "BOOMBAYAH."
Light-Up Plush Heart ($14.99):
The soft, pink heart-shaped plush is an interactive way to bring BLACKPINK's music to life and into your own room, through a synced light show. Reactive to both touch and ambient sounds, the plush features four different light-up effects, including fading in and out, rotating around the heart, blinking in a "heartbeat" pattern, and responding to music and sound patterns. Aside from the exciting features, the plush also serves as a lifestyle item that matches any decor.
Furthermore, in the later part of summer, fans can look forward to another product release, with the launch of the VIP All-Access Box Assortment featuring a collection of more than 10 surprise items inspired by BLACKPINK's first mini-album, "Square Up." The cube-shaped reusable container includes accessories for the owner such as glitter barrettes, stickers, a key chain, photographs of the girls, nail stickers, and a special phone stand.
"We're thrilled to join forces with the international sensation, BLACKPINK, to debut a collection both authentic to the individuality of the members and catered towards their loyal fans," said Laura Zebersky, Chief Commercial Officer at Jazwares.
"We worked closely with each artist to capture their unique styles, both on and off the stage, for the collectibles and hope that fans are just as excited as we are about the unique details and touches that went into the line's creation."
Beyond the toy line, BLACKPINK is returning after a year-long break from the music scene with their new single which will be released June 26th, followed by an upcoming album and more projects!
The partnership between Jazwares and BLACKPINK was facilitated by global merchandising company Bravado.
About Jazwares
Jazwares, a subsidiary of Alleghany Capital Corporation, is a global leader in consumer products including toys, plush, action figures, collectibles and musical instruments. Jazwares' portfolio includes a variety of dynamic, wholly-owned and licensed brands like preschool powerhouses Blippi, Cabbage Patch Kids®, CoComelon and Peppa Pig, unstoppable action and gaming brands like Fortnite, Halo®, Micro Machines, Nerf, Pokémon and Roblox, leading lifestyle and entertainment brands like All Elite Wrestling™ (AEW), BLACKPINK, Blinger®, UFC®, musical property First Act™, and beloved plush Hug-A-Pet and Squishmallows®, just to name a few. With over 20 years of design, development, and manufacturing expertise, Jazwares is an award-winning company with a progressive focus on identifying new trends and transforming them into high-quality products for consumers of all ages.
Jazwares, which is headquartered in Sunrise, FL, has offices around the world and sells in over 100 countries. Since its inception in 1997, Jazwares continues to grow through the development of new products and the strategic acquisitions of companies like First Act™, Russ Berrie™, Zag Toys™, Wicked Cool Toys™ and Kelly Toys Holdings, LLC (Kelly Toys). For more information about Jazwares, please visit www.jazwares.com.
