International VIPs (fandom name of BIGBANG) sent a truck to YG Entertainment's building on July 23, Wednesday, demanding proper treatment for BIGBANG.
Fans sent out the truck as BIGBANG is one of the groups that helped YG Entertainment become one of the biggest and most influential companies in Korea. They are also a group so successful that they are noted as inspirations to numerous idols. Despite that, fans allege that YG Entertainment has not done anything to promote BIGBANG nor protect their image.
VIPs demand YG Entertainment to protect BIGBANG from anti-fans on social media as well as to create websites that can connect the fandom with the company to give them a platform to report rumors made about BIGBANG.
VIPs also asked YG Entertainment to add English subtitles to all their music videos to cater to their international fans. Fans also noted that all the other YG Entertainment artists have official Instagram accounts except BIGBANG, which prompted them to demand an Instagram account for the boy group. They are also demanding the agency to make use of the groups Twitter account to update fans about the group, as this affects their standing on the Billboard Social Charts.
VIPs are not asking YG Entertainment to give them a comeback, but are hoping that the company take proper action to promote BIGBANG, as fans believe that BIGBANG at least deserves that. They want YG Entertainment so start advertising BIGBANG on SNS, music platforms, and billboard around the world, to update BIGBANG's information on YG Entertainment's official website and the group's Twitter. They are also asking the company needs to update the group and members' songs on Spotify.
Other than the group, VIPs are also demanding proper treatment for member T.O.P. Fans pointed out that for the past three years, YG Entertainment did not greet the idol on his birthday, while other YG Entertainment artists still get greeted. Enraged by the comany's actions, fans shared edited birthday greeting posters for 2017, 2018, and 2019.
A YG Entertainment staff had seen the truck and had asked fans how long it would stay there. The fans replied that the truck would only be there for the day. They read the requests written on the truck and left.
YG Entertainment has not responded to the demands of VIPs, though it appears they got the message as staff members saw the truck.
International fans applauded VIPs for taking the initiative to ask the agency for a better treatment for the group, but Korean netizens were not happy. See their comments here:
"What a waste of money."
"Idol fandom culture is crazy."
"Why are you guys wasting your money like this? You should spend on your life instead."
"What a shame."
"BIGBANG still has fans?"
"Why do they support criminals?"
BIGBANG debuted in 2006 under YG Entertainment, originally with five members. They are regarded as one of the most influential artists to shape the K-pop industry and spreading the Hallyu wave internationally. They are dubbed the "Kings of K-Pop" by the media.
Former BIGBANG member Seungri retired from the group and the entertainment industry in March 2019, following the "Burning Sun" controversy.
BIGBANG now promote as four members.
