Asia's hit-maker, James Lee, is set to showcase his maturity and melancholy with his upcoming official music video for "LIAR."
After the release of his sophomore EP, CASTLES, James Lee shares an intimate performance that showcases his massive growth in the music scene with the premiere of his MV for 'LIAR.' LIAR reflects James' strong foundation amongst a cult following through his emotional and relatable songwriting.
LIAR is a beautiful combination of acoustic fingerstyle guitar with 808's and a hip hop outré that wraps up the piece with an unexpected groove. This fresh take on the singer-songwriter genre will leave listeners wondering why they are bobbing their heads while getting caught in their feelings.
"This song is special because it blends the style I loved writing before my accident with the music I've embraced as a producer," James Lee said. He also hopes that listeners can connect with this song through a film he feels "highlights the intricacies of a breakup laced with disbelief and regret."
James desires to connect more with his fans. Thus he provided various offers on his Patreon for members to have their names included in the credits of this video. Also, a new song per month campaign is set for launch on September 4th.
Sooyoung Choi of Girls Generation (5.4 million followers), Angelababy (7.8 million followers), Jannine Weigel (1.7 million followers), Kevin Woo (705,000 followers), and Jason Zhang (452,000 followers) are some of K-pop artists and other musicians whom he had collaborated which brought additional success to his career. He also produces music for other artists and has had two #1 singles in China since 2018.
James secured his position as a multi-talented force to be reckoned with, modeling for Sony, Samsung, and LANEIGE (alongside legendary South Korean actress Song Hye-Kyo). He's also graced the covers of Men's Folio and Citta Bella, and featured in popular TV shows like KBS's Let's Go Dream Team Season 2, Law of the Jungle: Indian Ocean, SBS's Star King and Fashion King, MBC's Idol School, Immortal Song, and even the U.S. hit series America's Next Top Model: Cycle 21.
Featured in Hypebeast, Billboard, Earmilk, UPI, and Rolling Stone India, and with over 41,000 monthly listeners on Spotify and almost 1,000,000 views on YouTube, James has steadily grown a loyal following from scratch - a testament to his authenticity and ability to connect with his fans through honest and relatable music. James continues to stay in touch with his growing fanbase on the daily through his socials, with a reach of almost 300,000 worldwide.
In the aftermath of his accident in 2015, which caused him to undergo hiatus for quite some time, James Lee is now gearing up for his music to mainly entertaining his audience.
Set your alarm for James Lee's official MV for "LIAR" on the 21st.
