These K-pop idols are going international! Aside from their wide-range impact on the music industry, these following idols are also dominating the fashion and jewelry market as the top brands' ambassadors or representatives.
1.TIFFANY.CO
Got7 Mark
Though Got7 Mark Tuan wasn't a representative (yet) of Tiffany.Co, it is a huge honor to attend the luxurious event of the current No.1 high-end jewelry brand.
In 2019, he attended the event of the brand in Shanghai and showcased prince-like aura in a white suit. During that time, fans and netizens then trended #MarkTuanXTiffanyCo as a call for collaboration.
2.CARTIER
BLACKPINK Jisoo & EXO Sehun MZ Generation x Cartier
Jisoo, along with EXO Sehun and another unrivaled personality, was selected to become Cartier's representatives! The two idols will be featured on a digital project brought by JTBC Plus to commemorate the return of "Pasha De Cartier."
Got7 Jackson x Cartier
Jackson, who was introduced as the new face of Cartier in 2019, also joined the "Pasha De Cartier" watch community, along with other global stars including Troy Sivan, Willow Smith, Rami Malik and Maisie Williams.
Daniel Kang X Maison Cartier
In 2019, it was reported that the K-pop solo artist was selected as a part of Maison Cartier friends Ambassador Group where he showed off an elegant collection of artier pieces from its Juste un Clou for September issue of Arena Homme+ Korea.
3. BVLGARI
BLACKPINK Lisa
BVLGARI, which is one of the top ten top designer jewelry brands this 2020 selected BLACKPINK Lisa as their newest ambassador in July.
According to the brand, Lisa's image, which is modern and trendy as well as her bold and unrivaled performances goes well with the image of the luxurious brand.
Upon the announcement, photos of Lisa for the brand's signature "Serpenti" and "B.zero1" collection were also released, as part of their digital campaign. On August video of Lisa x BVLGARI was also released.
EXO Suho
The expensive-looking leader of EXO is also BVLGARI's ambassador, which suited him well.
4. Boucheron Paris
BLACKPINK Jennie
One of the most famous French luxury jewelry and watch house for 160-years, Boucheron selected Jennie as the first-ever K-pop celebrity that was able to model for the brand. According to the luxury house, Jennie has an elegant and luxurious image that matches their image.
These attributes of the K-pop "it" girl moved them to focus on image marketing.
5. Damiani
Red Velvet Irene
In 2019, Irene was announced to be the first-ever Asian muse for luxury jewelry line, Damiani.
6.Chanel Jewelry Line
BIGBANG G-Dragon
The K-pop icon has been seen several times in Chanel events' front row and was chosen to be the representative of the luxury brand. In 2019, he was also captured showcasing a Chanel outfit from his clothes, jewelry, hats, and shades.
Kang Daniel
In 2018, Kang Daniel was the first idol to represent the jewelry line of Chanel since BIGBANG G-Dragon. Along with Elle Korea, he flaunted his visual wearing watch, rings, and earrings from Chanel.