On Saturday, Nov. 14, the Korean Brand Research Institute dropped their brand reputation rankings for male idols in November. In this month's results, BTS member Jimin has taken the throne as the most popular male idol of the month. To see who made the list, keep on reading!
To determine who makes the rankings, the Korean Brand Research Institute analyzes a male idol's participation, media, communication, and community reception indexes, which are then added together to find out their brand reputation rankings. This month, they determined the data by analyzing 127,809,607 of data from 653 idols, with the data coming from Oct. 13 to Nov. 13.
The brand reputation ranking is an index that analyzes consumers' online habits and determines how celebrities impact brand consumption. Analyzing which male idol is the most popular helps determine the male idol's positive and negative influence, media coverage, consumer interest, and communication volume.
BTS member Jimin took the throne and ranked at number one. Jimin has a brand reputation index of 5,192,015, with a participation index of 876,082, a media index of 1,544,187, a communication index of 1,435,087, and a community index of 1,336,660. Compared with his brand reputation index of 5,511,794 in October, his brand reputation index fell by 5.80%.
ASTRO member Moonbin took second place with a brand reputation index of 3,954,327. He has a participation index of 726,552, a media index of 1,202,265, a communication index of 942,338, and a community index of 1,083,172. Compared with his brand reputation index of 1,106,774 in October, his brand reputation index rose by 257.28%.
Third place goes to NCT's Jaehyun, who has a brand reputation index of 3,870,841. He has a participation index of 3,870,841, a participation index of 479,110, a media index of 967,626, a communication index of 1,263,168, and a community index of 1,160,937. Compared with his brand reputation index of 2,920,706 in October, his brand reputation index rose by 32.53%.
BTS's V ranks in fourth place, with a brand reputation index of 3,831,305. He has a participation index of 635,188, a media index of 1,195,595, a communication index of 1,060,449, and a community index of 940,072. Compared with his brand reputation index of 3,814,321 in October, his brand reputation index rose by 0.45%.
ASTRO member Cha Eunwoo ranks in fifth place with a brand reputation index of 3,830,413. He has a participation index of 892,862, a media index of 960,764, a communication index of 858,022, and a community index of 1,118,765. Compared with his brand reputation index of 2,667,989 in October, his brand reputation index rose by 43.67%
From 6-50, the rankings are:
6. EXO's Kai
7. BTS's Jungkook
8. BTS's RM
9. BTS's Jin
10. BTS's Suga
11. NCT's Doyoung
12. SHINee's Taemin
13. NCT's Taeyong
14. NCT's Mark
15. BTS's J-Hope
16. NCT's Jungwoo
17. ASTRO's MJ
18. NCT's Jaemin
19. TXT's Soobin
20. TXT's Yeonjun
21. NCT's Jisung
22. NCT's Haechan
23. TXT's Taehyun
24. NCT's Jeno
25. NCT's Chenle
26. TXT's Beomgyu
27. MONSTA X's Minhyuk
28. EXO's Baekhyun
29. SEVENTEEN's Jun
30. AB6IX's Lee Daehwi
31. AB6IX's Park Woojin
32. B1A4's Sandeul
33. NU'EST's Minhyun
34. TXT's Huening Kai
35. EXO's Chen
36. B1A4's CNU
37. SEVENTEEN's Hoshi
38. SEVENTEEN's Woozi
40. PENTAGON's Hui
41. SEVENTEEN's Seungkwan
42. MONSTA X's Shownu
43. AB6IX's Kim Donghyun
44. THE BOYZ's Hyunjae
45. SEVENTEEN's Wonwoo
46. SEVENTEEN's Jeonghan
47. SEVENTEEN's DK
48. SEVENTEEN's S.Coups
49. Super Junior's Leeteuk
50. B1A4's Gongchan
Did your favorite idol made the list?
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Written by Alexa L.
