The new company EJ Music Entertainment, already launched their new four-member girl group, QODES! Intriguingly, the agency hinted that their debut MV would showcase an LGBTQ+ concept.
On Feb. 16, the second MV teaser of the quartet's debut song titled “LA LA LA” was released through QODES’ official YouTube channel.
Rookie Group QODES Earns Interest for Their "Queer-Coded" Teasers
The music video of "LA LA LA," which will be released on Feb. 17, depicts the relationship between the two main characters with queer codes to the world of the jungle. The newly released teaser for the track's MV has a more intense atmosphere than the previous teaser.
An official from the agency explained, "The action and performance of the members of QODES, Delta and Lambda, are mainly composed of homosexual productions."
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QODES’ Delta, who starred in the first music video teaser of "LA LA LA," is the main vocalist in the team and a talented member who shows off his singing ability with his exclusive, cool and reliable high-pitched voice.
While on the other hand, Lambda is the youngest member and the main dancer of the team with excellent waacking dance skills.
“LA LA LA,” the second teaser, which was released this time, creates a more concentrated atmosphere than the last teaser, and mainly acts and performances with unconventional productions centered on QODES members Delta and Lambda.
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“In the idol industry, queer code has become a content.” Since the concept of gender was ambiguous, the concept of queer has risen to the surface as the fan fiction culture, which deals with love between members of the same group.
This was settled as the main way of idol consumption by fans. Aside from that, QODES has also produced a music video with the concept based on this idea.
The four-member hip-hop girl group QODES, which debuted on Feb.1, will utilize the new music content market through seasonal systems and show QODES' performance through YouTube, Instagram, TikTok, and other various platforms.
The music video of "LA LA LA" which is scheduled to be released on Wednesday.
With this concept, a music entrepreneur also has a say for this concept, "Quest 1 of QODES does not change the worldview of games like the mid-season or Korean drama season but expect for the worldview to widen up, and the number of fans will increase as the season goes on."
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"For fans who listen to QODES music, the season system will able to help you listen to new music from a new angle," the official attested.
QODES is EJ Music Entertainment’s new rookie hip-hop girl group, which introduced Delta, Nu, Lambda, and Alpha. Their concept will be PRG video game themed where the creator (company) is the NPC; the members are the in-game characters, and fans are the users/players.
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Written by Eunice Dawson
