IU's label EDAM Entertainment has responded to speculation of having fan preferential treatment during the making of the singer's documentary.
Keep on reading to know more.
EDAM Entertainment Issues Statement Regarding Speculation of Fan Preferential Treatment for IU's Documentary
On January 5, KST, IU's label EDAM Entertainment issued a statement through the "Strawberry Moon" singer's official fan cafe, addressing the recent speculations surrounding the singer and the preferential treatment given to some of her fans during the making of her very first documentary.
EDAM Entertainment cited that there was a misunderstanding, and has made an official apology for the incident.
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Read EDAM Entertainment's full statement here:
"Hello, this is EDAM Entertainment. While monitoring the opinions of fans in relation to IU's documentary 'Pieces: Twenty-Nine Year Old's Winter' that was announced today, we were informed that there have been grounds for misunderstanding. Hence, we would like to inform you of the facts.
First of all, we decided to prepare a documentary with the intention of making a meaningful gift to Uaena (IU's fandom) as IU is wrapping up her twenties with her self-composed album 'Pieces.' In order to closely capture the production process of the album 'Pieces,' we had frequent meetings with the artist until recently to finish filming. We are currently in the last stages of post-production.
Following the public announcement of the documentary today, we were notified that some fans had received individual phone calls from the label prior to the filming of the documentary.
As a result of fact-checking, it was confirmed that the documentary writer had contacted and interviewed fans at their own discretion to conduct interviews for data necessary for the pre-brief meetings. Prior to the production of the documentary, the writer withdrew from the project and all of the information collected were not included in the documentary.
We also confirmed with the external production staff currently working with the documentary team that were not informed of the incident above. In other to determine the full truth regarding the matter, our response to the incident was delayed, and we ask for the fan's understanding.
Lastly, we would like to sincerely apologize to all of Uaenas for causing misunderstanding. We will continue to put forth our best efforts in order to deliver the genuine story of IU through this documentary. We once again sincerely apologize for causing a misunderstanding."
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IU's Latest Release
In other news, IU released her digital single "Strawberry Moon" back in October 2021. The song went on to peak at No. 1 on Gaon's Digital chart, at No. 10 on Billboard's World Digital Songs chart, and at No. 123 on the Global Excl. U.S. chart.
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Written by Robyn Joan
