NMIXX and JYP Entertainment are facing yet another controversy since the K-pop group debuted on Feb. 22.
Read below to know what happened.
NMIXX Receives Mixed Reviews Following 'O.O' Release
At the time, the new K-pop group under JYPE dropped their album, "Ad Mare" alongside their debut track, "O.O," and the official music video for the song.
However, fans couldn't help but notice similarities between the "O.O" music video and other tracks from other groups like ENHYPEN, LOONA, ATEEZ, and aespa.
But this is not all. "O.O" was also met with a slew of criticisms because several listeners felt that the track was too much.
Others described the track as overwhelming so they had to listen to it multiple times before understanding the entire concept.
Am I the only one who noticed that they're 'Declaration' teaser is pretty much the same concept as ENHYPEN's debut trailer thing with Jake's voice?
— 🇵🇸 wake up world 🇵🇸 (@formyatinyheart) February 24, 2022
I distinctly remember the trailer being unique.....and now NMIXX does it?#ATEEZ #ENHYPEN #NMIXX https://t.co/puumP7mrAf
On his YouTube channel called "Form of Therapy," the producer also weighed in on the visuals for the "O.O" music video, and he wasn't impressed.
Producer didn't like the fact that the members of NMIXX weren't given enough time to shine as individuals in the music video.
He and the other K-pop fans weren't also thrilled with how NMIXX included an ad for Coca-Cola, which they said was a bold but unnecessary move.
NMIXX's 'O.O' Music Video Has 31 Million Views
But despite all the criticisms and backlashes that NMIXX and "O.O" received, there's no discounting the fact that the group also received some recognition.
NMIXX surpassing 100k copies sold with O.O in only 2 days, with only 10 days for pre-ordering, and with no promotion AT ALL. I did not like when i said NMIXX karma will come to hit
— cleo (@NMIXXDOLLS) February 25, 2022
Just after four days, the official music video for "O.O" already garnered 31 million views on YouTube.
ALSO READ: NMIXX Members Draw Comparisons to TWICE, BLACKPINK, and More
NMIXX also surpassed 100,000 copies sold just two days following the release of "O.O."
What made this even more impressive was the fact that NMIXX did not have any promotional events.
Are NMIXX Criticisms Part of JYP Entertainment's Strategy?
With this, K-pop fans couldn't help but think that JYP Entertainment may have just used NMIXX as part of their ploy. The agency most likely knows that all comments - both good and bad - will somehow boost the views and number of listens for every song and music video that they would release.
So, even if NMIXX's "O.O" music video has similarities with other K-pop groups' songs and clips, JYPE couldn't care less. After all, the more fans watch and listen to "O.O" to look for these similarities, the higher their sales and views would be.
However, it is important to note that NMIXX fans and other K-pop supporters are just speculating on this possibility.
There is no indication that JYP Entertainment is intentionally using their artists in this light.
READ MORE HERE: NMIXX's 'O.O' Music Video Copied? JYP Entertainment Slammed Over Plagiarism Accusations
Camille Heimbrod wrote this.
KpopStarz owns this article.
