On April 16, the Korean Business Research Institute released the brand reputation rankings for boy group members in April 2022. Well-known idols such as BTS Jimin, BIGBANG G-Dragon, Kang Daniel and more made the list.
The rankings were determined through analyzing the indexes of the four main factors: consumer participation, communication, media coverage, and community awareness. The research institute examined these four aspects of a total of 703 boy group members.
Boy Group Member Brand Reputation April 2022: BTS Jimin Ranks No. 1 for Third Consecutive Month
Still ruling at No. 1 on this month's brand reputation rankings of boy group members is none other than BTS Jimin.
For this month, the BTS member had accumulated a total brand reputation index of 6,877,359.
He has a participation index of 827,402, media index of 1,273,029, a communication index of 2,492,249, and a community index of 2,284,679.
Compared to his March brand reputation index, Jimin's total index this April shows a 33.72 percent increase.
BTS Jimin's high-ranking phrases in his keyword analysis included "Our Blues," "Instagram," and "hashtag," while his highest-ranking related terms are "increase," "participate," and "challenge."
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About Jimin's positivity-negativity analysis, he had a score of 87.09 percent positive ratio.
Apart from Jimin, his fellow BTS members also entered this month's rankings, such as V, Jin, Jungkook, Suga, RM, and J-Hope.
Boy Group Member Brand Reputation April 2022: BIGBANG G-Dragon and Kang Daniel Enter Top 3
Coming in at No. 2 is BIGBANG G-Dragon, who jumped 11 spots in this month's boy group member brand reputation rankings.
According to the Korean Business Research Institute, G-Dragon gained a brand reputation index of 5,756,906, marking a staggering 335.02 percent increase in his score since March. He has a participation index of 753,962, a media index of 1,269,505, a communication index of 1,730,432, and a community index 2,003,006.
Completing the top 3 is former WANNA ONE member Kang Daniel, who previously secured the No. 2 spot in the rankings for March 2022.
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This April, Daniel garnered a brand reputation index of 5,468,359. Although his position went down, his total score saw a 25.92 percent increase since last month.
Kang has a participation index of 1,450,127, a media index of 990,747, a communication index of 1,456,282, and a community index of 1,571,204.
Meanwhile, in addition to BIGBANG G-Dragon, his bandmates Taeyang and Daesung also claimed a spots on the list. Kang Daniel's fellow WANNA ONE members Kim Jaehwan and Ha Sungwoon are included as well.
Boy Group Member Brand Reputation April 2022 (Top 30):
- BTS Jimin
- BIGBANG G-Dragon
- Wanna One Kang Daniel
- BTS V
- BTS Jin
- BTS Jungkook
- 2PM Lee Junho
- ASTRO Cha Eun Woo
- Super Junior's Kim Heechul
- WINNER's Song Mino
- BTS Suga
- SF9 Rowoon
- Super Junior Choi Siwon
- BIGBANG Daesung
- BTS RM
- WINNER Kang Seung Yoon
- Highlight Yoon Doojoon
- Super Junior Kyuhyun
- BIGBANG Taeyang
- BTS J-Hope
- Wanna One Kim Jae Hwan
- Highlight Yang Yoseob
- Wanna One Park Ji Hoon
- Highlight Lee Gikwang
- VICTON Byungchan
- SHINee Key
- WINNER Lee Seung Hoon
- Super Junior Yesung
- SHINee Minho
- Wanna One Ha Sung Woon
Is your favorite male K-pop idol included in the boy group member brand reputation rankings for April 2022?
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Written by Maria Scott
