Who are the most popular and influential artists in the first half of 2022?SNSD Taeyeon, 2PM Junho, STAYC, TREASURE and more have been announced as winners at the Brand Customer Loyalty Awards.
Curious to know the full list of winners? Read on!
What is Brand Customer Loyalty Awards?
On May 3, the Korea Consumer Forum along with Brand Keys announced the winners of its 2022 Brand Customer Loyalty Awards.
Before the full list of winners, the Brand Customer Loyalty Awards is an event that selects and awards the most influential brands in society and popular culture through a national consumer survey every year.
The event was hosted and organized by the Korea Consumer Forum. The results are certified by the forum itself along with the top 10 U.S. brand consulting institutions Brand Keys, and this year, it marks its seventh anniversary, making the ceremony more special.
Meanwhile, the aforementioned forum publishes loyalty indexes in 35 countries around the world.
To determine the winners, it surveyed the loyalty of Korean brands, and about 41 artists were selected as winners who gained the most loyalty from people and culture.
2022 Brand Customer Loyalty Winners
In the list, 2PM Lee Junho grabbed the Grand Prize from the Brand Customer Loyalty Awards after winning the "Male Actor" title.
The idol-turned actor particularly drew massive attention for his hit drama, "The Red Sleeve," which was the most anticipated work in the second half of 2021.
Kep1er has also proven its status as "Rookie Monster," earning the female rookie idol title thanks to its shining presence through its debut song, "WA DA DA."
ALSO READ: 2022 Korean Music Awards Winners: aespa Snags 3 Trophies, BTS Earns 'AOTY', MORE!
In the list, STAYC and TREASURE showcased their continuously rising fame as well, as the two groups bagged trophies for the female and male rising stars, respectively.
Among soloists, Kang Daniel and Girls' Generation Taeyeon flaunted their unrelenting popularity and won the awards for male and female solo singers, consecutively.
Full List of 2022 Brand Customer Loyalty Winners (K-pop Only):
Male Entertainer: Yoo Jae Suk
Female Entertainment: Jang Doyeon
Entertainer: Moon Se Yoon
Male YouTube Celebrity: Park Myung Soo
Female YouTube Celebrity: Kim Nayoung
Solo Female Rookie Singer/Female Entertainer: Choi Yena
Female Rookie Idol: Kep1er
Male Rookie Idol: MIRAE
Male Vocal Group: 2AM
Female Vocal Group: DAVICHI
Male Variety-Dol: Key (SHINee)
Female Idol Rising Star: STAYC
Male Idol Rising Star: TREASURE
Male Solo Singer: Kang Daniel
Female Solo Singer: Girls' Generation Taeyeon
Female Acting Idol: Kim Sejeong
Male Acting Idol: SF9 Rowoon
Live Streaming Show DJ: MAMAMOO Moonbyul
Male Idol: SEVENTEEN
Female Idol: Oh My Girl
Singer-Songwriter: IU
Male Actor: 2PM Junho
Female Actress - Rising Star: Lee Hyeri
Male Vocal: Jung Seung Hwan
Female Vocal: YOUNHA
READ MORE: Forbes Korea 'Power Celebrity 40' [Ranked 2022]: BTS, IU – Which Idols Are on List?
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Written by Eunice Dawson
