Blockberry Creative, home to LOONA, is once again drawing attention amid a fansite's claims that the company is allegedly mistreating group member Chuu. Following reports of unfair treatment and that Chuu is preparing to leave Blockberry Creative, a recent clip of the idol is now going viral on social media.
LOONA Chuu in Conflict With Blockberry Creative Since Lawsuit
Back in March of this year, media outlets reported that Chuu had filed a lawsuit against Blockberry Creative to terminate her exclusive contract with the company. There were also concerns regarding Chuu being able to use her stage name in the future, as Blockberry Creative had applied for trademark over the names "Chuu" and "LOONA's Chuu."
Months after, Blockberry Creative announced on June 3 that Chuu would be sitting out of LOONA's upcoming first world tour, "2022 LOONA 1st WORLD TOUR [LOONATHEWORLD]," due to a conflict in Chuu's schedules. According to the company, Chuu's scheduled activities had already been set in advance for the rest of the year.
LOONA Chuu
Naturally, Orbits (LOONA's fandom) were saddened by the announcement as Chuu had actively expressed her excitement over meeting fans.
Then on June 22, it was reported that Chuu is currently in discussion with the company BY4M Studio over an exclusive contract. In response to this, a longtime fansite of Chuu had spoken up and claimed that Blockberry Creative had been mistreating the LOONA member by refusing the assign Chuu a manager during her individual schedules.
IN CASE YOU MISSED IT: LOONA Chuu Allegedly Mistreated by Blockberry Creative Amid Lawsuit
LOONA Chuu
Since the fansite's claims came to light, Orbits have poured in their support and have encouraged Chuu to make the right decision to receive proper treatment as an artist.
Clip of LOONA Chuu Goes Viral Amid Blockberry Creative's Alleged Mistreating
With all of the issues between Chuu and Blockberry Creative making headlines, one clip of Chuu during LOONA's recent showcase, "Flip That," is going viral.
Over on Twitter, an Orbit shared a short clip of Chuu and the rest of the LOONA members as they have a chat with the MC regarding their upcoming activities.
In the clip, as the MC mentions LOONA's first world tour, Chuu can be seen looking sad as she tries to maintain a smile. Not only that, but she also sighed deeply as if trying to keep her composure.
These small actions made Orbits think that her exclusion from LOONA's world tour was a decision made by Blockberry Creative rather than Chuu's choice, further highlighting the company's alleged mistreatment.
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LOONA
Orbits also pointed out that despite Chuu's schedules were already made in advance, it seems absurd that Chuu can't participate in the group's first world tour.
Others also pointed out that the LOONA members, such as JinSoul, Olivia Hye, and Kim Lip, also looked unhappy in the clip.
What are your thoughts on the issue?
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Written by Robyn Joan
