ITZY have recently released their newest album 'CHESHIRE' and made buzz with their titular track of the same name. However, people stated otherwise, as they expressed how saturated the K-pop girl group market is, blurring ITZY's distinctive position in terms of music quality and digital sales.
ITZY Garners Attention Online For Musical Quality & Digital Performance
On November 30, ITZY released the music video for 'CHESHIRE', where fans flocked to listen and stream the song to enjoy ITZY's new song while boosting its digital performance. The music video featured the girls in a colorful setting alternating between being vibrant to sultry.
Their fandom MIDZYs welcomed their new content and enjoyed the music. Though mostly praised, there were other netizens who didn't like how the song performed digitally. It's also unusual for them, since they have always nauiled the teen crush concept, which made them loved by fans in the first place.
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They even mentioned how ITZY's performances are stellar, but their songs are being lackluster, given how concepts are meant to change together with its musicality.
Fans conveyed how the girl group won't get a lot of awards in the end year shows.
"Dalla Dalla, Wannabe and Loco all hit daebak so their Cheshire comeback this time was a bit of a shame"
"They really failed digitally this time"
"Frankly, ITZY's performances are amazing but their music is bad."
"I feel like the members' composition wasn't well-thought"
Others commented on the recent song quality:
"I don't want to pick on anyone in particular, but aside from Lia, all the other members seem to be screaming in a high tone, which makes it painful for my ears to listen to their music. "
Remarks About ITZY's Difficulties in Buzz Maintenance & Flak Endurance
Furthermore, some pointed out how it's hard for newer K-pop idols to create 'buzz' and enduring the difficulties on social media exposure.
They remarked that it would be naturally difficult for young idols like them to earn flak in everything they do.
"Although the ITZY kids are quite kind, they aren't the kind of kids that people are drawn to. Although Yuna has the best looks of the fourth generation, strangely enough, she doesn't generate any hype at all."
"I feel like their company is unable to maintain ITZY's buzz."
"They think that having the kids promote gently without any mental effort is more comfortable."
What do you think of ITZY's 'CHESHIRE'? Let us know in the comments below.
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Written by Israel Monte
