Among fourth-gen K-pop representatives, people wonder why THIS popular girl group doesn't have their solo ambassador works yet.

aespa Opts To Become Brand Ambassador as Group– Is It Due To Uneven Member's Popularity?

In the music scene, the ambassadorship offers from luxury and local fashion brands became a huge determinant to measure the popularity and demand of K-pop idols following BLACKPINK and BTS. At the same time, the influence of the idols also boosts the fandom's consumption power to purchase items from the brands.

Due to this, a lot of high-end brands were having tough competition in hiring popular idols as their ambassadors. Among fourth-gen female idols, IVE Jang Wonyoung and An Yujin, LE SSERAFIM Kazuha as well as NewJeans Minji, Hanni, Danielle, and Hyein have been already tapped as global ambassadors for top-tier brands, if not models of well-known beauty and fashion companies.

However, aespa, a quartet comprised of Karina, Winter, Giselle and NingNing shockingly hasn't bagged any solo ambassadorship yet, aside from a rare solo appearance in magazines with luxury brands.

Among fourth-gen stars, they were considered one of the most popular, but since their debut in 2020, the quartet was only sealing deals with brands as a group. Even in commercials, aespa opts to do it with the four together.

Currently, the members were the faces of various brands such as Givenchy, Chopard, Eider, Mediheal, CLIO, MLB and Eternal Return.

In an interview, the group initially clarified that they personally want to work together as ambassadors, rather than doing it individually.

But in a video released by Issuefeed, it explained that this is actually included in the ground rule for newly debuted groups from SM. It didn't exactly tell members to avoid working for brands solo, but rather, to limit individual activities while in a group.

However, internet users were not buying this and speculated that the company probably set this rule due to the uneven popularity of the four members. Among them, Karina and Winter were the most popular in Korea, while Giselle and NingNing were mostly recognized internationally. Depending on the branding and consumer target of the brands, some members might be left out.

aespa Completes 1st Solo Concert 'SYNK: HYPER LINE' in Seoul With 10,000 Fans

On the other hand, aespa, a group without solo ambassadorships proves that they are still popular and influential regardless of this fact.

In February, they completed their first solo concert, "2023 aespa 1st Concert - SYNK: HYPER LINE" held at Jamsil Indoor Gymnasium in Seoul with 10,000 fans!

With its success, aespa will officially open the door to a full-fledged world tour in March, starting with Osaka, Japan, on the 15th.

aespa promised:

"We will show you various sides of us while doing various concerts, so we hope MYs will be surprised every time. We will have our comeback this year and show you a lot of special things. We will always do our best to grow as artists."

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Written by Eunice Dawson.