The increasing popularity of drinking talk shows such as "Nothing Prepared" and "SuChwiTa," featuring idols like BLACKPINK Jisoo, IVE Ahn Yujin, and BTS SUGA, have sparked debate over the potential impact of these shows on young audiences. Despite content warnings against underage drinking, some Korean parents are concerned that their children could be influenced by the behaviors displayed on these shows.
Impact on Young Viewers
A recent article by Joongang Daily has brought attention to the rise of alcohol-based talk shows, including rapper Lee Young Ji's "Nothing Prepared," Jo Hyun Ah's "Thursday Night," and BTS Suga's "SuChwiTa."
Although these shows are not explicitly limited to adult viewers, the appearances of popular idols who appeal to young children have raised concerns.
Read also: Viviz SinB, Fellow '98 Liners Accused of Exploiting Moonbin's Death, Faced Criticisms While Mourning
One parent was shocked when their 8-year-old child asked questions about alcohol after watching IVE Yujin's appearance on "Nothing Prepared," leading to a broader discussion about the potential influence of such shows on children.
Rise in Underage Drinking
Between 2021 and 2022, the percentage of teenage drinkers in South Korea increased from 10.77% to 13%. Given the legal drinking age in the country is 20, this increase is alarming.
Researchers claim that early exposure to a positive image of alcohol may lead to a higher likelihood of alcoholism or reliance on alcohol in adulthood.
Netizens Divided on Responsibility
Opinions are divided on who should bear responsibility for educating children about responsible drinking. Some argue that it falls on parents and schools, while others believe that children, especially those in elementary school, should be shielded from understanding the concept of alcohol.
Fan comments reflect this division, with some advocating for better education on drinking and others questioning the necessity of alcohol-based talk shows.
The Need for Regulation and Monitoring
As it stands, there is little regulation or monitoring in place for drinking talk shows. Current guidelines do not apply to platforms like YouTube, leaving the responsibility of regulation to the platforms themselves.
Health experts have emphasized the need for stricter regulations on alcohol advertising and the portrayal of drinking in media, similar to restrictions on tobacco products.
The Korean Ministry of Health and Welfare is currently considering updating their media guidelines to recommend age restrictions for YouTube broadcasts containing alcohol consumption.
The impact of drinking talk shows on young viewers is causing debate. Parents, schools, and media producers should discuss responsible alcohol consumption. With these shows growing in popularity, it's important to have guidelines and regulations to protect vulnerable audiences.
