Rookie groups are currently making their mark on the music industry, while forming K-pop's wave of fourth generation performers. Since all rookies have dedicated themselves into their craft, hard work, and love for fans, these factors inevitably led to their popularity.
The Korean Business Research Institute has announced the brand reputation rankings for rookie groups which covered from April 11 to May 11. K-pop groups who debuted in 2022 or afterwards were the only ones included in the list.
For the rankings' deliberation, aspects such as media exposure, interaction, community awareness, consumer participation, and overall buzz were measured.
Here are 10 most popular K-pop rookie groups for May 2023!
1. NewJeans
Lastly, the top 10 was completed by CLASS:y, who gained a brand reputation index of 314,821.
Which groups on the list are your favorites? Let us know in the comments below!
Read KpopStarz for more K-pop news.
