The Korean Business Research Institute has announced their May brand reputation rankings for all K-pop groups. According to the institute's report, the data was gathered from April 25 to May 25, and was derived from the groups' overall exposure.
Since most K-pop groups have released their own music and engaged with their own activities, this propelled them in the grasp of social media, where netizens and fans await their content.
Apart from their endeavors in the music industry, some idol groups also managed to steal the spotlight in other extracurriculars, may it be on an off-sched event, and other aspects that can lead to their virality.
Here are the 7 most popular K-pop groups for May 2023!
1. BTS
BTS reigned the May rankings with a brand reputation index of 6,638,894. They have also gained 87.56 percent positive reactions for their positivity-negativity analysis.
2. BLACKPINK
On the second place, BLACKPINK claimed No. 2 with a brand reputation index of 5,316,470. They also went viral for their performances at the ongoing world tour "BORN PINK," as well as the individual members' appearances in formal events such as 76th Cannes Film Festival and BVLGARI's Mediterranea Event.
3. IVE
IVE claimed the No. 3 position after gaining a brand reputation index of 5,020,997 for May. IVE also released their first Japanese extended play "WAVE" on May 9, alongside with its title track of the same name.
4. SEVENTEEN
SEVENTEEN earned a brand reputation index of 4,695,065 for the month of May. This result led them to claim the fourth place, after gaining an overwhelming 96.15 percent rise in their score.
5. NewJeans
NewJeans completed the list's top five after collecting a brand reputation index of 4,063,240. This score is due to the members' activities in music, social events, social media exposure, and content, which keeps fandom Bunnies well-fed!
6. aespa
The "Savage" singers earned a brand reputation index of 3,741,236. For many, May is definitely aespa's month since they came back with new music after a long time.
Apart from being active with their "Spicy" promotions, the quartet also attended Chopard's Art Gala at Cannes, and the 76th Cannes Film Festival. This May, aespa also became the first K-pop group in history to attend the film festival.
7. EXO
Lastly, EXO gained a brand reputation index of 3,106,361.
See the full list below:
1. BTS
2. BLACKPINK
3. IVE
4. SEVENTEEN
5. NewJeans
6. aespa
7. EXO
8. FIFTY FIFTY
9. LE SSERAFIM
10. SNSD
11. TWICE
12. NCT
13. Teen Top
14. BTOB
15. Oh My Girl
16. SHINee
17. TXT
18. H1-KEY
19. Red Velvet
20. MONSTA X
21. THE BOYZ
22. Stray Kids
23. Super Junior
24. ASTRO
25. BIGBANG
26. Apink
27. Highlight
28. STAYC
29. NMIXX
30. WINNER
Which K-pop idols on the list are your favorites?
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