BTS Jimin Tops Brand Reputation Ranking: Secret Behind Chart Topping Success Revealed

On June 22, the Korea Institute of Corporate Reputation disclosed that Jimin secured the top rank in their survey of individual idols, garnering an impressive total index of 5,590,865.

This marks a substantial 18.20% increase from his brand reputation index in April, which stood at 4,730,169.

Koo Chang Hwan Detailed BTS Jimin’s Factors That Made the Idol Ranked 1

Koo Chang Hwan, the director of the Korea Institute of Corporate Reputation, shed light on the factors contributing to Jimin's popularity.

Analysis of social media search phrases associated with Jimin revealed keywords such as 'record,' 'happy,' and 'reveal,' along with significant mentions of the '10th anniversary' and 'Face da ARMY.' Furthermore, Jimin achieved an outstanding big data positivity ratio of 93.57%.

To compile the brand reputation analysis, the Korea Institute of Corporate Reputation analyzed a vast dataset of 64,428,614 entries from May 22, 2023, to June 22, 2023, encompassing 1,590 individual idols.

The brand reputation index is a comprehensive measure derived from analyzing consumers' online habits, which significantly influence brand consumption.

BTS Jungkook and BLACKPINK Jisoo on the Row

Securing the second spot is Jungkook, another member of BTS, with a remarkable brand reputation index of 4,031,592. Jungkook witnessed a remarkable increase of 124.07% compared to his April index, solidifying BTS's dominant presence in the industry.

Meanwhile, BLACKPINK's Jisoo claimed the third rank with a brand reputation index of 3,508,791, experiencing a slight decline of 18.84% from April.

ARMYs in Awe for Idols’ Achievement

The recent news of BTS member Jimin dominating the individual K-Pop idol brand reputation rankings has further solidified ARMYs' admiration and support.

Jimin's reign at the top of the brand reputation index has garnered immense praise from ARMYs worldwide. Fans extended their warmest congratulations to Jimin and Jungkook.

These standings highlight the enduring popularity and influence of BTS and BLACKPINK, as their members consistently secure top positions in brand reputation evaluations.

With Jimin, Jungkook, and Jisoo occupying the top three positions in brand reputation this month, it is evident that their individual contributions to their respective groups have resonated deeply with fans globally.

KpopStarz own this article.

Written by Madison Cullen