On July 3, YG Entertainment announced that TREASURE has officially partnered with Columbia Records. Fans are now excited and wondered if it would bring about a rebirth for the talented members of the K-pop sensation.
With this latest development, TREASURE joins the ranks of other K-pop artists venturing into the global music scene by teaming up with American labels.
The group expanded their reach and made a mark in the international music scene. The partnership is being hailed as a "North American partnership."
TREASURE Set to Conquer North America with New Album Following Partnership Deal
TREASURE's T5 unit is wasting no time making their mark with their debut song, “Move” released on June 28.
In an exciting turn of events, K-pop sensation TREASURE is gearing up for a major comeback this August.
After receiving approval from YG Entertainment's Yang Hyun Suk, the group has been working tirelessly on their second full-length album, "REBOOT" ahead of signing.
TREASURE MAKERS' Pride Soars as TREASURE Embarks on Exciting Partnership
As the news broke, TREASURE's devoted fanbase, known as "TREASURE Makers," couldn't contain their excitement.
Social media platforms were flooded with heartwarming reactions and expressions of pride from fans, expressing their desire for TREASURE's success in the U.S. market.
Wakeup to TREASURE signing with Columbia record 😭 im so proud. I want to cry. 😭😭
— Sha🦋 (@teumeshaaa) July 3, 2023
Concerns for Yedam and Mashiho Amid TREASURE's Partnership
The partnership with Columbia Records opens up new opportunities for the talented boy band.
However, fans couldn't help but express concern for two members, Yedam and Mashiho, who have yet to meet their U.S. fans in person.
treasure in the u.s would be amazing but i can't help thinking how yedam and mashiho never got to meet u.s fans ☹️
— shelbie ❤︎︎ 🌲🌳 (@chensfetus) July 3, 2023
mashiho and yedam posted stories at the same time 🥲
— マシホ (@ourmashiho) June 26, 2023
Suddenly missing yedam and mashiho’s voice ㅠㅠ
— 아윈 𐙚 (@weenssi) June 25, 2023
The overwhelming support from their dedicated global fanbase promises to propel TREASURE to new heights even with fans showing sentiments about former members.
A tweet frim a fan exemplifies the fanbase's trust and confidence in the group's ability to deliver remarkable performances, regardless of any uncertainties.
i have a feeling that treasure comeback this 2023 will be on August 07 same date of their debut date. They literally “Reborn/Reboot”. A new #TREASURE will be born again 🔥
— dee🪽 (@asahiflare) July 3, 2023
As of July 3, there is no confirmation yet for a complete members' reborn after Columbia records signing and partnership.
KpopStarz own this article.
Madison Cullen wrote this.
