After their feud against their agency, ATTRAKT, the group has suffered setbacks as their plans to film the music video for the OST of the Hollywood movie "Barbie'' were ultimately canceled.
Industry insiders revealed that the group was originally slated to sing the song "Barbie Dreams" for the movie's soundtrack and shoot a corresponding music video.
Filming Plans Derailed: Escalating Tensions with ATTRAKT Result in Unfulfilled Video
Fifty Fifty was able to participate in the "Barbie" OST due to their partnership with Warner Records. With that, they have been planning to create a music video for "Barbie Dreams" to enhance their connection to the film.
However, complications arose when the group sent proof of contract termination to ATTRAKT.
In addition, Dougiebus CEO Ahn Sung-il tried to convince Arin but due to the escalating tensions and disputes with ATTRAKT, the filming never materialized.
Endorsement Setbacks Compound: FIFTY FIFTY Misses Out on Key Opportunities
In addition to losing the opportunity to shoot the "Barbie Dreams" music video, FIFTY FIFTY also faced the disappointment of losing out on several other major endorsements.
FIFTY FIFTY’s ‘Barbie Dreams’ (feat. Kaliii) is now available to pre-save & will release on July 7thhttps://t.co/hWKWTTURe3 pic.twitter.com/SklEuVRRk2
— nugu promoter (@nugupromoter) July 2, 2023
These included appearances in commercials featuring a prominent soccer player, a global electronics company, and a popular variety show.
The series of setbacks has left fans and industry observers disheartened.
Knetz Express Pity to ATTRAKT’s CEO‘ Amidst FIFTY FIFTY Backlash
Netizens went to social media platforms to express their thoughts on the matter. Some netizens state that it is a form of comeuppance for the group.
Read the comments below:
“I don’t even care about the members, but this sucks considering the amount of money the CEO invested.”
“People like them (FIFTY FIFTY) shouldn’t be allowed to succeed. They are blinded by their greed.”
“That’s karma. Stupid idiots.”
“I mean, how can someone be so stupid? Tsk, tsk.”
“I just feel bad for ATTRAKT’s CEO. He really tried to support the group in every way possible. I feel so bad ㅠㅠ.”
“That producer betrayed the only person who trusted him and ruined him in the process. Tsk, tsk. Honestly, I think the members were young and manipulated. It might have been their parents who were blinded by greed… Anyways, that man is really evil."
Hunnies, Comes to the Rescue, Defended FIFTY FIFTY
Hunnies have emerged as a strong support system for the group and have come to their defense.
Expressing her frustration, one fan tweeted, "It's always 'protect the artists,' but now with Fifty Fifty, people are suddenly believing in and siding with a shady CEO? The K-pop community is so hypocrite and beyond messed up."
Amidst the ongoing controversy, the Hunnies have rallied behind Fifty Fifty, recognizing that the girls themselves may be the ones suffering the most.
FIFTY FIFTY has not yet any statement regarding the backlash they have been receiving.
Stay tuned for more updates.
KpopStarz own this article.
Madison Cullen wrote this.
