K-pop music videos usually contain that unique glossy style and color saturation. This gives off a distinctive presentation that's different from other MV styles. With the genre's ongoing rise, a slew of attention-striking MVs have dropped into fans' doorstep.
Here are 10 visually appealing music videos in 2023's first half!
1. "Super Shy" by NewJeans
NewJeans' "Super Shy" is one of 2023's best releases, and apparently, one of the most eye-catching music videos due to its well-placed saturation and brightness.
The MV heavily involves daylight, which emphasizes most of the palette's primary colors such as blue, red, green, and yellow. It also goes well with song's carefree sound!
2. "Spicy" by aespa
Perhaps the most colorful aespa music video yet, "Spicy" takes the girls outside the "real world" for the very first time, leading the viewers to be exposed in a much lighter palette compared to their previous MVs.
3. "Like Crazy" by BTS Jimin
Jimin's music video for "Like Crazy" dazzles the eyes of viewers with its euphoric and entrancing movielike sequences. The song's swirling retro melody and MV's drowning visuals fused absolutely well, making it a great inclusion on this list!
4. "Sugar Rush Ride" by TXT
TXT's "Sugar Rush Ride" is a great addition because of its MV taking place outdoors, where they made use of the tropical setting's natural landscape.
5. "Do not touch" by TWICE MISAMO
Although a Japanese trio, MISAMO comes from global K-pop girl group TWICE, composed of J-line Mina, Sana, and Momo.
"Do not touch" is not only revered for its impactful message about consent, but also for its artistic music video, which recalls numerous references of the most famous paintings in history. It is also TWICE's most mature MV yet, visually and thematically.
6. "Super" by SEVENTEEN
SEVENTEEN's "Super" treats CARATs to a dance-performance video with a visually resonant take. "Super" also pays homage to legendary character Sun Wukong from Chinese literary masterpiece "Journey to the West."
7. "Haegeum" by BTS Suga / Agust D
Suga's solo title track "Haegeum" can easily come off as a Netflix show due to its cinematic music video. ARMYs are indulged with Suga's ceaseless creativity, alongside the MV's engaging narrative.
8. "HARD" by SHINee
SHINee's MV for "HARD" grabs viewers' sights with its smooth transitions and mind-bending effects, accompanied by the song's 90's boom bap genre.
9. "ASAP" by NewJeans
NewJeans' music video for "ASAP" is delightfully hypnotizing due to its paper cut-out transitions, nocturnal trippiness, and of course, the music's hazy ticking sound that can put anyone at ease.
10. "Fast Forward" by JEON SOMI
Even though "Fast Forward" was just newly dropped on August 7, it wouldn't hurt to include this visually stellar release from Somi.
Which K-pop music videos on the list are your favorites? Do you know any other visually appealing K-pop MVs? Share it with us on the comments below!
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