EXO DO New Company 'SooSoo' Logo Sparks Debate— Here's Why

The K-Pop community is buzzing with anticipation and curiosity as of the recently unveiled logo of EXO member D.O.'s one-man agency, Company SooSoo, takes center stage in discussions.

The logo's unique design has sparked quite the conversation among fans, leaving many intrigued by its meaning and significance.

EXO DO New Company 'SooSoo' Unveils Agency’s Logo

D.O., whose exclusive contract with SM Entertainment is set to conclude in November, has decided to embark on a new chapter in his career.

READ ALSO: THIS EXO Member Will Hold Wedding Ceremony In October- See Details Here 

Rather than renewing with his debut label, he, along with his longtime manager Nam Kyung Soo, has co-founded Company SooSoo, his very own agency.

Importantly, D.O. has assured fans that he will continue his activities as a member of EXO under SM Entertainment.

The name "Company SooSoo" itself has raised eyebrows among fans, and it's the logo that's currently under the spotlight. The agency recently launched its official social media platforms and unveiled the enigmatic symbol.

Enigmatic Logo for 'Company SooSoo' Leaves Knetz & Fans Puzzled and Intrigued

The agency recently launched its official social media platforms and unveiled the enigmatic symbol, prompting K-netizens to delve into its hidden meanings.

READ ALSO: EXO 'Old-Look' Comeback Fits Leave Fans Heartbroken: 'Like a 90's night bamboo fashion...'

The logo, featuring a minimalistic design with a sleek color palette, has led to some intriguing speculations. Comments from fans and onlookers have ranged from playful jests to genuine curiosity:

  • "Is [D.O.] trying to start his own packaged food business?"
  • "You're right, it looks like they're gonna start selling single-serving porridge cups and bibimbap."
  • "I bet they're eco-friendly."
  • "Maybe they're selling corn (oksusu) silk tea."
  • "I think he got way too invested in his farmer persona from 'Soy Bean, Red Bean.'"
  • "He should have named his company 'Christian D.O'."
  • "It reminds me of a farmed produce product brand."
  • "He isn't actually trying to become a produce farmer, is he?"
  • "It's time to put that Korean cuisine license to use!"

While the logo has raised questions, fans have also flooded Company SooSoo's official platforms with warm welcomes and messages of support.

They expressed their excitement for D.O.'s new journey and their confidence in his future endeavors:

  • "WELCOMEEE. Doh Kyungsoo fighting! Company SooSoo fighting!"
  • "Congratulations!!"
  • "I'm so proud of you and wish you the best."
  • "Looking forward to all your activities!! Congratulations."
  • "Let's have a bright future SooSoo."
  • "Congrats, Kyungsoo!!!!! Happy November to you."
  • "Welcome! Looking forward to all of Kyungsoo's activities! Let's have a good start!"
  • "Wish Company SooSoo a wonderful journey ahead! Welcome."
  • "Congratulations to SooSoo Company!!"

As fans and K-netizens analyze the "Company SooSoo" logo and speculate about D.O.'s future projects, it's evident that excitement for his solo journey is palpable, and fans eagerly anticipate what lies ahead for this talented artist and his agency.

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KpopStarz own this article.
Madison Cullen wrote this.

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