Red Velvet, the acclaimed South Korean girl group managed by SM Entertainment, recently made a significant change to their official social media account name, sparking a flurry of speculation about the group's future.
The alteration in their profile name, from the familiar to the somewhat enigmatic "Happy Ending," led fans and industry observers to question whether this change was a harbinger of the group's impending disbandment.
SM Entertainment's Clarification
Debuting in 2014, Red Velvet is on the cusp of celebrating their 9th anniversary in the fiercely competitive world of K-pop. However, amidst this milestone, contract renewals for the group's members are still pending.
As of now, Seulgi stands as the sole member who has officially extended her association with SM Entertainment, leaving the future of the other members up in the air.Naturally, this situation has given rise to conjecture about the group's continuity and the prospect of disbandment.
"The phrase 'Happy Ending' in [Red Velvet's] profile was changed to match the concept of their new album."
Fans of Red Velvet can take solace in the fact that the group is on the brink of making a highly anticipated comeback on the 13th of this month.This marks a significant milestone, as it will be their first regular album release in approximately six years.
Netizens' comments:
- "Red velvet is SM's pride, they won't take risk to disband it bcz they are having more profits from them individually and as a group without any proper promotions , despite SM doesn't treat Red velvet as they should but still"
- "Good. To hear that the Group is not disbanding at all. Because I was getting worried that Red Velvet might be disbanding"
- "that is all we watch out for"
- "That will make it interesting"
- "this is a good news "
As the excitement builds in the lead-up to the album's release, the group has been sharing a wealth of content, including comeback schedules and members' mood sampler videos, all designed to heighten anticipation.
Their new album, titled 'Chill Kill,' is set to include ten songs, with the eponymous title track serving as the lead single. While the status of contract renewals remains a topic of interest, it is abundantly clear that the 'Happy Ending' profile change is not a death knell but rather a reflection of their artistic evolution and album concept.
Red Velvet is poised to embark on a new and exciting chapter in their career, ensuring their fans that the journey is far from over. The group's comeback is, in essence, the rebirth of Red Velvet, and their story continues to unfold.
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Cassidy Jones wrote this.
