In a recent, attention has been drawn to the handling of Soojin's solo debut by her new label, BRD Entertainment, sparking discussions on the need for a more transparent approach, especially in light of her past controversies.
The former (G)I-DLE member's debut single, "AGASSY," has faced scrutiny not just for its musical content but for the manner in which the label chose to navigate the delicate circumstances surrounding her.
Sudden Silence: In-Person Activities Halted Without Explanation
One notable point of contention raised by the media outlet is the abrupt suspension of Soojin's in-person activities shortly after the release of her debut single.
This move, as reported, was executed without a clear explanation, leaving fans and the public in the dark about the reasons behind the sudden halt.
Speculation suggests that this may be a reaction to the ongoing criticism from netizens regarding unverified school bullying accusations against Soojin, despite the absence of concrete evidence to support these claims.
'Dailian Media' criticized BRD Entertainment's decision to handle Soojin's debut with a "debut quietly" strategy, without addressing the controversies head-on.
Drawing a parallel with another celebrity case, journalist Ryu Ji Yoon pointed out the contrasting approach taken by actress Park Hye Soo, who, amid legal proceedings.
Transparently updated the public on her situation while maintaining a resolute stance.The media commentary expressed concerns about the lack of transparency, stating,
"This debut album appears to be nothing more than a litmus test for public reaction. [...] A braver and more honest approach to the debut, despite the chance of adverse responses from the public, would likely have been of greater benefit to her in the end.
Unfortunately, given circumstances, it may be difficult for Soojin to fully evade the 'bully' label if it continues this way."
As discussions unfold, it remains to be seen how BRD Entertainment and Soojin will respond to the media critique and whether a more open and sincere approach will be adopted to navigate the challenges surrounding her solo debut.
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Cassidy Jones wrote this.
