NCT's Doyoung recently celebrated a significant milestone in his career by signing an endorsement deal with McDonald's to promote their Happiness Burger.
Known for his love of the brand's burgers, fans initially shared in his joy as he officially partnered with the fast-food giant.
Unforeseen Complications Emerge
However, the elation quickly turned into controversy as fans and critics alike began to grasp the gravity of the situation.
The ongoing Israel-Palestine conflict has prompted global campaigns, with major brands like Starbucks facing boycotts due to perceived neutrality in the conflict.
McDonald's, too, found itself in the crossfire.
Fans Take a Stance
As fans learned about Doyoung's endorsement deal, a wave of discontent swept through social media.
Many argued that McDonald's, along with other brands, was indirectly supporting Israel, contrary to claims of neutrality.
Fans expressed their dissatisfaction, asserting that Doyoung's promotion of the brand felt out of place given the current geopolitical climate.
McDonald's is not seen as playing a direct role in sustaining Israeli violationshttps://t.co/DNrhjZ27D3 pic.twitter.com/MkCXT9TTIJ
— 유비아 (@do0_lluvia) December 25, 2023
On December 25, 2023, Doyoung posted a Christmas greeting on Instagram, including a photo of a snowman with a McDonald's container.
Fans deemed the post tone-deaf, especially considering recent attacks on churches and Christians in the Gaza Strip by Israeli forces.
Criticism escalated, flooding Doyoung's Instagram comments with dissenting opinions.
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Cassidy Jones wrote this.
