RIIZE Hired NewJeans' Designer? Similarities Fueled Further as BRIIZEs, Bunnies Discuss Boy Group's Aesthetic Changes

Fans claimed that NewJeans' graphic designer was hired by RIIZE, furthering the discourse regarding the two group's similarities in aesthetics.

Here's what people are saying.

Read the full statement here:

"Hello. This is Hwang Yuseon.

I will be starting this year independently with Beater Studio (@beater.studio) this 2024. From 2016 until now, I have worked and learned with many people, and now, I decided to become independent so I can create something entirely on my own.

Starting this year, I would like to try various works under the name of Beater. I would also like to thank those who gave me a lot of support and encouragement."

OP then followed a caption saying, "This is the graphic designer under ADOR since NewJeans' debut, but as of January 2024, they made their own studio and RIIZE's season's greetings."

Fans called out the netizens who denied the similarities between RIIZE and NewJeans, which was brought by the earlier comparison of the boy group's website and the girl group's Phoning. Others pointed out how SM could have made the designs less similar to NewJeans' concept.

Read their comments below:

  • "People were claiming that there was nothing similar in their designs just for this to turn out that it was done by the same person."
  • "They were so hard bent over the fact that they weren't similar. Sigh."
  • "Honestly, even if it was done by the same person, if you have a different idea, it'll come out looking different. Clearly, SM's side asked the designer to make it look similar."
  • "It's my first time seeing RIIZE's seasons' greetings, but it's so similar to NewJeans, I thought it was edited."

What are your thoughts on the matter? Let us know in the comments below!

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Written by Riely Miller
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