Min Hee-jin Spills Secrets on Shattering Style Stereotypes with NewJeans —'I wanted to showcase a..'

On the 7th, Japan's NHK took a deep dive into the vibrant world of K-pop, specifically focusing on the revolutionary group New Genes and their visionary executive producer, Min Hee-jin.

The documentary, titled 'Songs that Reverberate Around the World - New Era of Japan-Korea POPS,' provided an intimate look into the group's journey and the driving force behind their distinctive style.

Breaking the Chains of Stereotypical Style

Min Hee-jin, also the CEO of Adore and the catalyst behind the 'New Jeans Syndrome,' shared her aspirations to break free from the shackles of stereotypical K-pop fashion during the Japanese broadcast.

Behind the Scenes: Unveiling Min Hee-jin's Directing Process

NHK not only brought Min Hee-jin's vision to the forefront but also delved into the intricacies of her directing process, providing viewers with an exclusive behind-the-scenes glimpse.

Additionally, an interview with performance director Kim Eun-joo added layers to the narrative, offering insights into the collaborative efforts shaping this groundbreaking project.

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Written by Cassidy Jones.